Led product strategy and design for a family microbiome testing platform, driving subscription growth.
Designed AI-powered features that transform complex biomarker data into personalized health recommendations, increasing user engagement and retention.
Conducted user research with parents to identify friction points in health data interpretation, informing product decisions that improve conversion flows.
Collaborated with engineering, science, and growth teams to ship features that simplify the testing journey from sample collection to actionable insights.
Managed B2B API integrations with healthcare partners to expand market reach.