Optimizing Nourish's acquisition and retention on the Growth team

Nourish is addressing the root cause of the chronic disease crisis through AI-powered, insurance-covered virtual nutrition care. We are tackling one of the most important problems in the world — our broken healthcare system. We are building a digital health system that is patient-friendly, prioritizes lifestyle change, delivers outcomes, and lowers costs.

Led product strategy and design for a family microbiome testing platform, driving subscription growth.

Designed AI-powered features that transform complex biomarker data into personalized health recommendations, increasing user engagement and retention.

Conducted user research with parents to identify friction points in health data interpretation, informing product decisions that improve conversion flows.

Collaborated with engineering, science, and growth teams to ship features that simplify the testing journey from sample collection to actionable insights.

Managed B2B API integrations with healthcare partners to expand market reach.

Designed an exceptional product experience for parents and adults to find solutions for chronic conditions.

Tiny Health’s cutting-edge microbiome health tests use shotgun metagenomic sequencing and AI technology to generate precise recommendations on gut health for families, practitioners and research partners. www.tinyhealth.com

Founded and scaled a direct-to-consumer health and wellness brand from concept to acquisition, achieving 3x year-over-year growth and 20K+ customers with 33% retention rate.

Led end-to-end product strategy and user experience design, developing a comprehensive design system that enabled rapid iteration and A/B testing across 10+ product launches.

Designed conversion-optimized e-commerce experiences and personalized user journeys that 2x'd conversion rates and drove measurable business growth.

Built and managed cross-functional teams across product, engineering, and growth, establishing data-driven design processes that informed product decisions and optimized user engagement throughout the customer lifecycle.

Advised on branding and marketing for Lilia, premium egg freezing concierge and Y Combinator company.