# Annelise Hillmann > Product Design @ Nourish | Founder | Fiction Writer Location: San Francisco Bay Area, United States Profile: https://flows.cv/annelise Product designer at Nourish working on health insights that help people make meaningful change. Previously a startup founder in health & wellness. I’ve spent the last 7+ years designing 0→1 products, crafting visual systems, and experimenting with growth. I’m also a fiction writer. My work explores strange landscapes, uneasy friendships, technology, and the quiet horror of being human. My short story “Party Dress” was recently published in 96th of October. 🌐 www.annelisehillmann.com 📧 aohillmann [at] gmail [dot] com 👾 Latest vibe code: Send mail online with www.sendfor.me ## Work Experience ### Staff Product Designer @ Nourish Jan 2025 – Present | California, United States Optimizing Nourish's acquisition and retention on the Growth team Nourish is addressing the root cause of the chronic disease crisis through AI-powered, insurance-covered virtual nutrition care. We are tackling one of the most important problems in the world — our broken healthcare system. We are building a digital health system that is patient-friendly, prioritizes lifestyle change, delivers outcomes, and lowers costs. ### Product & Design Lead @ Tiny Health Jan 2024 – Jan 2025 | San Francisco Bay Area Led product strategy and design for a family microbiome testing platform, driving subscription growth. Designed AI-powered features that transform complex biomarker data into personalized health recommendations, increasing user engagement and retention. Conducted user research with parents to identify friction points in health data interpretation, informing product decisions that improve conversion flows. Collaborated with engineering, science, and growth teams to ship features that simplify the testing journey from sample collection to actionable insights. Managed B2B API integrations with healthcare partners to expand market reach. ### Design Lead @ Tiny Health Jan 2024 – Jan 2024 | New York City Metropolitan Area Designed an exceptional product experience for parents and adults to find solutions for chronic conditions. Tiny Health’s cutting-edge microbiome health tests use shotgun metagenomic sequencing and AI technology to generate precise recommendations on gut health for families, practitioners and research partners. www.tinyhealth.com ### Co-Founder & CEO @ FRONTMAN Jan 2018 – Jan 2024 | New York, New York, United States Founded and scaled a direct-to-consumer health and wellness brand from concept to acquisition, achieving 3x year-over-year growth and 20K+ customers with 33% retention rate. Led end-to-end product strategy and user experience design, developing a comprehensive design system that enabled rapid iteration and A/B testing across 10+ product launches. Designed conversion-optimized e-commerce experiences and personalized user journeys that 2x'd conversion rates and drove measurable business growth. Built and managed cross-functional teams across product, engineering, and growth, establishing data-driven design processes that informed product decisions and optimized user engagement throughout the customer lifecycle. ### Chief Brand Advisor @ Lilia Jan 2020 – Jan 2023 | Toronto, Ontario, Canada Advised on branding and marketing for Lilia, premium egg freezing concierge and Y Combinator company. ### Lead Designer @ Lilia Jan 2020 – Jan 2020 | Toronto, Ontario, Canada Designed comprehensive user experience for a women's health platform focused on fertility and reproductive wellness, creating intuitive interfaces for sensitive and complex health journeys. Developed user flows and personalized experiences that simplified fertility planning and decision-making processes, translating complex medical information into accessible, actionable insights. Collaborated closely with medical experts and engineering teams to ensure accurate health data visualization while maintaining user privacy and building trust in sensitive health contexts. ### Founder & Creative Director @ Studio 67 Jan 2017 – Jan 2020 | Cambridge, Massachusetts, United States Co-founded a growth-focused creative agency specializing in data-driven brand experiences for emerging consumer brands. Led design strategy and execution for clients including Lyft, Milk Bar, &pizza, and Clover, creating user-centered digital experiences that drove customer acquisition and engagement. Managed a team of 6 designers and strategists to deliver 10+ websites and digital products, establishing scalable design processes and cross-functional collaboration workflows. Developed comprehensive design systems and user experience strategies that supported rapid growth and iterative optimization for high-growth consumer brands. ## Education ### Bachelor of Arts - BA in Economics Harvard University ## Contact & Social - LinkedIn: https://linkedin.com/in/annelise-hillmann - Portfolio: https://annelisehillmann.com --- Source: https://flows.cv/annelise JSON Resume: https://flows.cv/annelise/resume.json Last updated: 2026-04-13