Early in my career, I watched smart teams ship products that were technically correct, but quietly wrong for the people they were meant to serve.
The issue wasn’t effort or intelligence.
In more than one case, critical assumptions went untested: how people think, what they find meaningful and where real friction shows up in their lives.
Those misses were expensive. And preventable.
Today, I help builders surface and correct those blind spots before they harden into products, roadmaps, and systems.
My work sits at the intersection of UX research, customer insight and organizational decision‑making, helping teams:
● Optimize the user experience of a process in a variety of industries and contexts
● Improve speed to market with reduced development costs by getting the
design right for users the first time
● Discover opportunities to influence deeper engagement and drive user
acquisition based on real user needs
● Pair analytics data with qualitative UX research to understand why users are doing what analytics show us they are doing
● Increase market success through better aligned features / roadmap with customer needs
● Understand product’s key user groups and how to influence deeper
engagement
● Discover new features with high ROI potential
● Uncover hidden product issues to optimize market success
Most recently, I’ve applied this approach across FinTech, AI integration, data tools, marketplaces, e‑commerce, publishing, B2B consulting, life after 50, retirement, tax season, health care, tech literacy and more.
In my Posts section, I share practical steps from my successful system that others can re-use.
Message me to book a free introductory consultation!
