# Anne Mamaghani

> Expert customer insight leveraging AI for smarter decisions | Research + Design Expert + Fractional leader | Founder + CEO | Speaker | Mentor

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/annemamaghani

I'm Founder + CEO of Wisdom Driven UX, where we help our clients increase revenue, reduce operational costs and boost key metrics through strategic understanding of their customers. 

In addition to the experience listed below, I also have experience in FinTech, publishing and B2B consulting. I've also worked in content creation, interaction design, editing and writing. 

Book a free introductory consultation by messaging me.

## Work Experience
### Increasing revenue + market share through customer intelligence @ Wisdom Driven UX
Jan 2022 – Present | San Francisco Bay Area
Early in my career, I watched smart teams ship products that were technically correct, but quietly wrong for the people they were meant to serve.

The issue wasn’t effort or intelligence.
In more than one case, critical assumptions went untested: how people think, what they find meaningful and where real friction shows up in their lives.

Those misses were expensive. And preventable.

Today, I help builders surface and correct those blind spots before they harden into products, roadmaps, and systems.

My work sits at the intersection of UX research, customer insight and organizational decision‑making, helping teams:
● Optimize the user experience of a process in a variety of industries and contexts
● Improve speed to market with reduced development costs by getting the
design right for users the first time
● Discover opportunities to influence deeper engagement and drive user
acquisition based on real user needs 
● Pair analytics data with qualitative UX research to understand why users are doing what analytics show us they are doing
● Increase market success through better aligned features / roadmap with customer needs
● Understand product’s key user groups and how to influence deeper
engagement
● Discover new features with high ROI potential
● Uncover hidden product issues to optimize market success

Most recently, I’ve applied this approach across FinTech, AI integration, data tools, marketplaces, e‑commerce, publishing, B2B consulting, life after 50, retirement, tax season, health care, tech literacy and more.

In my Posts section, I share practical steps from my successful system that others can re-use.

Message me to book a free introductory consultation!

### Advisory Board Member, Human Factors in Information Design Program @ Bentley University
Jan 2022 – Present

### Volunteer Technical Support @ City of San José
Jan 2024 – Jan 2025 | San Jose, California, United States
Provide expert tech support for patrons of a local City of San Jose-run senior center. Resolve a variety of tech issues, answer questions, provide tech education and moral support as needed.

### Volunteer Technology Support @ Avenidas
Jan 2024 – Jan 2024 | Palo Alto, California, United States
Provide expert tech support for patrons of Avenidas, a local senior center. Resolve a variety of tech issues, answer questions, provide tech education and moral support as needed.

### Start-Up Accelerator Mentor @ Multiple
Jan 2023 – Jan 2023

### Head of Research | Portal @ Meta
Jan 2021 – Jan 2022 | Menlo Park, CA

### Head of Research | Product Foundation Group, Facebook App @ Meta
Jan 2019 – Jan 2021

### Head Of Research @ eBay
Jan 2018 – Jan 2019
Led the research team for all of eBay's core products, buyer and seller, across all platforms.

### Director, Design Research + Strategy (& Global Mindfulness Program Lead) @ eBay
Jan 2017 – Jan 2018
Led research team to drive the organization to ideal customer experiences for buyer-facing products and features across all devices.

### Principal, User Experience Design Research + Strategy (& Global Mindfulness Program Leader) @ eBay
Jan 2017 – Jan 2017 | San Francisco Bay Area

### Senior Manager of User Experience Design Research + Strategy (& Global Mindfulness Program Leader) @ eBay
Jan 2015 – Jan 2017

### Senior Manager @ eBay
Jan 2013 – Jan 2015

### Senior User Experience Researcher @ eBay
Jan 2010 – Jan 2013

### Staff Customer Insights Researcher @ Yahoo!
Jan 2005 – Jan 2010


## Education
### Master of Science in Human Factors in Information Design, Human Factors, Information Design, Cognitive Psychology
Bentley University

### Bachelor of Arts in Journalism, Women's Studies
Indiana University Bloomington


## Contact & Social
- LinkedIn: https://linkedin.com/in/annemamaghani
- Website: https://medium.com/@annebinhack

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Source: https://flows.cv/annemamaghani
JSON Resume: https://flows.cv/annemamaghani/resume.json
Last updated: 2026-04-05