Built and develop cross-functional teams driving strategic product opportunities across 100+ products serving 3M+ Selling Partners (B2B vendors and B2C sellers), directly impacting satisfaction, trust, transparency, and UX metrics regularly to C-Suite and Board of Directors

Strategic Leadership: Built and led a full-stack team, overseeing research across 100+ eCommerce products, improving user experience for 1.5M associates and 265M customers. Partnered with executives, leaders, and cross-functional teams to integrate research insights into company strategy, shaping customer and associate experiences and influencing key product roadmaps.

C-Suite and Company-Mission Impact: Led strategy and team for Facebook Community and Instagram, partnering with 7+ VP orgs to define and execute strategy impacting 2B+ customers across the Meta platform (e.g., Instagram, Pages). Influenced cross-company initiatives driving the company’s mission and leading strategy presented to the CEO. Spearheaded a multi-phase project to create a company-wide metric, correlate with behavioral signals, and connect users to 1M+ meaningful communities.

Instagram, Facebook