# Annie Dostalek > Business Development | Sales | Commercial Strategy Location: Santa Cruz, California, United States Profile: https://flows.cv/anniedostalek Relationship-driven commercial professional with 19+ years of experience working directly with clients, founders, and senior decision-makers across mass-market, premium, and contemporary retail. Built a foundation in fashion design and product development, with the last 10+ years deeply embedded in buyer-facing work, supporting sell-in, influencing assortment decisions, and contributing to revenue growth through trust-based relationships and consultative communication. Known for translating client needs, market data, and buyer feedback into clear value propositions, strategic product direction, and expansion opportunities. Experienced in executive presentations, long-term account stewardship, and cross-functional partnership with sales, merchandising, and leadership teams. Now intentionally applying this commercial and relationship-driven background toward sales and business development roles where credibility, pattern recognition, and client trust drive results. CORE SKILLS Sales & Business Development Business Development · Lead Generation · Inside Sales Support · Client Acquisition · Pipeline Development · Opportunity Qualification · Consultative Selling · Account Growth · Revenue Strategy · Buyer Presentations · Sell-In · Sales Enablement · CRM Familiarity Design, Product & Consulting Apparel Design · Product Development · Line Building · Assortment Strategy · Revenue driving product · Branding · Fit & Construction · Product-Market Fit · Design-to-Cost · Margin Awareness · Vendor Collaboration · Contract Design · Product Improvement · Line Optimization ## Work Experience ### Founder | Commercial Strategy & Apparel Consulting @ A.D. Creative + Consulting Jan 2015 – Jan 2026 Provide contract apparel design, product development, and commercial consulting for founders, start ups, established brands. Drive client acquisition and account expansion through referral-based lead generation and consultative discovery. Develop revenue-aware collections and line plans; support product improvement and sell-through optimization. ### Senior Design Manager @ MAS ACME USA Jan 2024 – Jan 2025 Supported Walmart sell-in through data-driven product and assortment strategy for Women's & Girls activewear and intimates. Supported sales pipeline development by identifying buyer opportunities and expansion categories. Used analytics and Browzwear 3D as sales enablement tools to accelerate buyer decisions. Led team aligned to commercial and revenue objectives. ### Senior Product Developer & Client Services Partner @ Active Apparel Group Jan 2023 – Jan 2023 | Los Angeles, California, United States Managed buyer-facing client relationships (Peloton, Brady Brand, Actively Black, Title Nine, Johnny Was). Supported new business development through discovery, ideation, and commercially viable product strategy. ### Senior Denim Designer & Sales Partner | Walmart Private Label & Celebrity Pink @ 2253 Apparel LLC Jan 2018 – Jan 2022 | Los Angeles, California, United States Co-led buyer pitches and closed high-volume Walmart orders, personally modeling live try-ons at NY markets. Supported end-to-end sales funnel activities, repeat purchases, and account expansion. Delivered $16M–$38M annually; nearly $120M cumulative revenue (~15M units). Expanded business units by ~400% and improved margins through process optimization. ### Senior Designer @ SHOW ME YOUR MUMU LLC Jan 2017 – Jan 2018 | Greater Los Angeles, California, United States Designer | Buyer & Founder-Facing Product Presentations for Activewear, Swimwear & Denim. ### Designer Young Fabulous & Broke - On The Road Collection @ Young, Fabulous & Broke Jan 2016 – Jan 2016 | Greater Los Angeles, California, United States Drove sell-in and order volume at markets and shows by personally presenting and modeling collections to influence buyer purchasing decisions. Partnered with sales leadership and founders to align product strategy with revenue targets, assortment planning, and commercial goals. ### Associate Designer @ bebe stores Jan 2011 – Jan 2015 | Los Angeles, California, United States Collaborated cross-functionally with design, merchandising, and production teams to support commercial seasonal assortments for a national retail brand. Contributed to buyer-facing product presentations by refining fit, construction, and trend alignment to meet market demand. Supported sell-through performance by aligning product execution with pricing, margin, and volume considerations. Designed woven tops, denim, outerwear, fashion leggings and sweater knit accesories. ### Associate Designer @ Rich & Skinny Jeans | CJ by Cookie Johnson Jan 2010 – Jan 2011 Worked directly with founders on product development aligned to brand positioning, market demand, and commercial viability. Supported line development and wash execution to improve differentiation and buyer appeal. Contributed to product readiness for sales presentations and market appointments. Developed denim, twill and knit collections. ### Assistant Designer @ C&C California, Inc. Jan 2007 – Jan 2009 | Los Angeles, California, United States Supported design and development across multiple product categories of Children's wear, Women's contemporary knits and loungewear. Responsible for graphic concept creation and collaboration with graphics team. ## Education ### Bachelor of Arts in Fashion/Apparel Design & Merchandising California State University, Los Angeles ## Contact & Social - LinkedIn: https://linkedin.com/in/annie-dostalek-70aa8a23 - Portfolio: http://www.annie-dostalek.squarespace.com --- Source: https://flows.cv/anniedostalek JSON Resume: https://flows.cv/anniedostalek/resume.json Last updated: 2026-04-13