# Annie H. > Product Designer with a focus on the interaction space. Previously at LinkedIn Location: San Francisco Bay Area, United States Profile: https://flows.cv/annieh Annie Hall is a Product Designer who sees design opportunities in everything surrounding us. She is passionate about interactive art, lindy hop, and how technology shapes human behavior and life. *** Creative Tools: Adobe Creative Suite, Figma, UX Pin Skills: User Research, User interview, Qualitative research, User testing, UI design, Design sprint, Prototyping, Facilitation, Storytelling, Journey mapping, Design Quality Assurance, Design Workshop, Retrospective Design: Growth-focused Design, User Experience Optimization, Crypto Exchange Design *** ## Work Experience ### Senior Product Designer @ Turo Jan 2026 – Present | San Francisco Bay Area Risk & Protection team ### Designer @ Unknown Jan 2015 – Present | San Francisco Bay Area Freelancing across design and storytelling — from reimagining merchandise for a swing dance organization to improving UX for a social media app and creating branding animations that bring small brands’ stories to life. Partnered with clients like HOLA, SCMP, Kinetik Athlete, Relist, and Heydoh on projects spanning product design, illustration, and motion. I use AI tools such as ChatGPT, Midjourney, Runway, and Figma plugins to spark ideas and iterate faster — blending tech and imagination to create meaningful experiences. ### Small Business Owner @ Nivora Jewerly Jan 2025 – Jan 2025 | San Francisco Bay Area Co-founded a small jewelry brand with my sister, showcasing our handcrafted pieces at weekend flea markets across the Bay Area. • Managed marketing, customer engagement, logistics, and finances. • Built strong people and sales skills by interacting with diverse customers, tailoring pitches, and creating memorable shopping experiences. • Designed eye-catching product displays to stand out in the local art scene. • Oversaw event coordination and handled tax and business operations. • Strengthened my entrepreneurial mindset — approaching every detail from planning to customer experience with creativity, empathy, and purpose. ### Product Designer, Flagship Growth @ LinkedIn Jan 2022 – Jan 2024 | San Francisco Bay Area • Designed and developed growth-focused features for enhancing the LinkedIn Guest experience, encompassing various projects targeting pre-login/signup experiences, SEO optimization, and app activations. • Optimized LinkedIn sign-in with Google one-tap, streamlining user flow. Improved usability, leading to +18% sign-up lift and +10% retained sign-ups. Also boosted site-wide weekly active users by +0.48%. This project contributes to 
1 in 200 Weekly Active Users. • Leveraged the JTBD framework to uncover user needs and guide design decisions. My focus is on delivering value, enhancing LinkedIn's discoverability, and seamlessly transitioning Guests to Members.
 • Led community-building efforts for LinkedIn Firstline members, operating with a startup mindset to deliver unique value and achieve competitive advantage. 
 • Managed 3 Firstline community groups totaling 300k members, conducting in-depth user research. Responsibilities include acting as admin, engaging with members, and setting up polls and questionnaires. Through observing user behavior, inform our design decisions. ### UX Designer @ XREX Inc. Jan 2020 – Jan 2021 | Taipei City, Taiwan XREX is aiming to solve the financial-inclusive movement with the power of Cryptocurrency. • Develop concepts and designs of seamless, digital experiences grounded in the needs of customers. • Identify problems, conduct user research and user interview, create wireframes, prototypes and provide product strategy insights in a cross-functional startup environment. • Design, develop and maintain design library to create consistent experiences across web and mobile apps. • Collaborate closely with designers, product managers, engineers, strategists, and C-level throughout the design process • Facilitate design team's retrospective and design workshop. • Design QA lead. Lead and maintain design quality assurance process among colleagues. Guide the design, marketing, business development, and customer support teams on discovering "Bad UX" from users' perspectives. • Collect UX feedback, and prioritize issues with the design lead and product managers in the product roadmap. Focus on topics such as feature-focused testing, competitor analysis, blockchain money transaction, and technical bugs discussion. • Collaborate with the marketing team on developing the marketing material. (Social media banner/ Blogpost graphic) ### Interaction Designer @ Digital Product School by UnternehmerTUM Jan 2020 – Jan 2020 | Remote • Building a digital product in a diverse, cross-functional team. • Working according to the Scrum framework (backlog, prioritization, planning, daily stand-ups, reviews, retrospectives) • Hands-on research, investigate problem space with both quantitative and qualitative data. • Preparing and conducting usability tests. • Risk validation through experiments. • Leading design workshop, introducing prototyping method such as crazy 8 to the team • Designing interfaces for the product from initial concept, wireframes, user flows, lo-fi prototypes, to final implementation. Iterating design features based on various user testing results. ### The Accent Studio Co-host @ The Accent Studio Jan 2016 – Jan 2020 | Youtube The Accent Studio is a creative live-stream podcast that celebrates creative stories. I co-host and produce an online art and design channel with ten talented designers. • I helped produce 140+ videos, grow the channel to 5.13k subscribers, and reach a total of 228,777 views, with an average of 100 live-stream attendees. • Contact and find speakers for the show, and maintain speaker relationships. • Write and prepare the rundown materials with guest speakers. • Curate offline events. 50+ fans meet up. 100+ attendees for Animation Screening • Responsible for venue booking and budget overview. • Setting up Live-streaming on youtube, every Sunday (GMT+8) at 10 pm. • Discuss and explore creative projects with designers across various design industries. • Curate marketing material for social media, from copywriting to graphic design. ### UEX Designer @ North Kingdom Design & Communication Jan 2019 – Jan 2019 | Skelleftea, Sweden • Re-design the North Kingdom internship program with the design thinking method. • Help building North Kingdom Creative Lab. • Exploring spatial computing projects, compiling research information, leading creative workshops, and demonstrating spatial technology for the teams. • Assist experience director in producing brand experiences design. ### Motion Designer @ South China Morning Post SCMP Jan 2018 – Jan 2018 | Hong Kong • Art directing, designing and animating graphical elements for the SCMP’s new art and cultural channel - Goldthread. • Collaborated closely with producers, journalists, and videographers in producing content. ### Co-Founder @ Rooftop Animation Jan 2016 – Jan 2018 | Hong Kong Rooftop Animation is a collective of directors, designers, and innovators with a great passion for sharing their love of storytelling. A team daring to experiment with new narratives, techniques and technology. • Co-founded Rooftop Animation in a diverse creative team of 7. • Directing and producing commercial animation. • Lead a production team of 4 designers to develop and implement from visual communication, concept development, storyboarding, animating to post-production. ### Media Designer @ yucolab ┋ Experiential Design Lab since 2006 ┋ Jan 2014 – Jan 2015 • Designed media content for exhibition and media show suit. • Creating graphics design, concept development, presentation and motion graphics production. • Served international clients from retail, government, financial industries. ### Design Intern @ Trio Digital Agency Jan 2012 – Jan 2012 | Taiwan Assisted with designers. Create vector drawings and organize paperwork. ## Education ### Industrial design intensive Umeå Institute of Design Jan 2018 – Jan 2019 ### Motion Media Design Savannah College of Art and Design Jan 2010 – Jan 2014 ## Contact & Social - LinkedIn: https://linkedin.com/in/anniehallaini - Portfolio: https://vimeo.com/user10787639 - Portfolio: https://www.figma.com/deck/Ko1aDdugD1kCMN1eMBSCHQ/Annie-Hall_Work-Samples?node-id=3-247&viewport=-109,-92,0.52&t=ZS5J8AhRbYWVQUAm-1&scaling=min-zoom&content-scaling=fixed&page-id=0:1 --- Source: https://flows.cv/annieh JSON Resume: https://flows.cv/annieh/resume.json Last updated: 2026-03-25