Exciting project with Microsoft Fabric in the works!

Analyzed and cleaned Salesforce CRM data, streamlining donor records and identifying high-potential prospects to strengthen major gifts pipelines and support each fundraising unit's goals.

Redesigned mobile app to help users gain confidence during key decision making points of the sign-up journey.

Launched daily TikTok and Instagram campaigns that increased website engagement by 40% in 2 months and converted 20% of those visitors into paid SAT prep subscriptions, significantly contributing to organizational growth. Conducted competitive analysis of other leading digital SAT prep companies, synthesizing findings into a data-driven feature roadmap and delivering recommendations that informed product marketing strategy and social media positioning.