# Annie Li > Product Design at OKX | ex-eBay, Nike, Ripple Location: San Francisco, California, United States Profile: https://flows.cv/annieli1 I believe in finding simple, creative solutions to complex problems, igniting change, and fostering authentic relationships between products, brands, and their customers. Outside of the office, I volunteer with Inneract Project, a design education organization for underrepresented youth. ## Work Experience ### Design Lead @ OKX Jan 2025 – Present ### Senior Product Design Manager @ OKX Jan 2024 – Present Leading design for the advanced trading team, hybrid player/coach role. ### Product Design Manager @ Dave Jan 2023 – Jan 2024 I support a team of designers working across three product teams for our flagship Credit product, ExtraCash, and our Bank business. We are building products that level the financial playing field, and making digital banking more human. • Leading and managing our vertical product design teams (Banking, Credit) • Overseeing design execution and product strategy, driving product strategy and roadmap planning in collaboration with product and eng partners • Building products from 0-1 • Owning and leading end-to-end product design process • Defining strategy, success metrics, roadmap, and sprint commitments with cross-functional partners • Working collaboratively with Product and Eng partners to identify and solve user, product, and business problems ### Lead Product Designer @ Dave Jan 2022 – Jan 2023 ### Programs and Education Chair (Associate Board Member) @ Inneract Project Jan 2021 – Jan 2023 • Design curriculum and launch educational programs for middle and high schoolers in the bay area • Teaching and working with students on design thinking, principles and processes • Assist in lesson planning and leading classroom activities • Encouraging human-centered design and critical thinking to real-world application Inneract Project (IP) is a nonprofit organization, dedicated to driving diversity in the design and tech industries by introducing youth and creating viable pathways to design careers. Inneract Project’s vision is to create a more diverse community of designers in technology by enabling underserved youth to access the skills, resources, and opportunities necessary to learn about and work in the field. ### Programs and Education Committee Member @ Inneract Project Jan 2016 – Jan 2021 | San Francisco Bay Area ### Design Instructor @ Inneract Project Jan 2016 – Jan 2021 ### Senior Product Designer, Design Incubation @ eBay Jan 2020 – Jan 2022 • Develop new business strategies that leverage human centered design and emerging technologies • Partner with product managers, researchers, design technologists, engineering, and executive leadership to build new experiences and features from conception to launch, eBay Live being most notable • Speaker and Design Representative at Grace Hopper 2021 ### Senior Product Designer | Nike Valiant Labs, Advanced Innovation @ Nike Jan 2019 – Jan 2020 | Portland, Oregon Area • Designing for Nike's new business incubator, helping to serve historically underrepresented communities in new and unimagined ways • Collaborate with entrepreneurs and startup teams at Nike's Startup Incubator to strategically generate new business concepts through Human Centered Design practices, test start-up concepts using a Lean Startup approach and push to find Product-Market-Fit by piloting new business concepts in market • Design products and services at various stages of development—from rapid paper prototypes to high fidelity, ready-to-ship digital products in order to conduct consumer testing across a range of channels • Facilitate and moderate consumer research in 1-on-1 and group settings to gain insights to inform business and design decisions • Provide thought leadership on product strategy, partner with key leaders and teams to develop simple design solutions to complex design problems • Lead and execute design from concept to brand, to UX and UI to launch, involving both technical and non-technical partners ### Designer @ Ripple Jan 2017 – Jan 2019 | San Francisco Bay Area • Partnered strategically with marketing and product teams to ensure consistency between the product and marketing experiences. Collaborated with engineering teams to build internal and external product tools. • Created and conceptualized assets for a variety of different projects such as product demos, web layouts, events and conferences, high-stakes presentations, print collateral, banner advertisements, infographics, and more. • Responsible for visual design, motion graphics, environmental graphics, illustration, typography, concept development, etc. • Developed design and brand guidelines for company-wide use • Collaborate with senior leadership and executive team, cross-functional stakeholders, and external partners to create engaging interactive experiences across multiple mediums: web, product, campaigns, presentations, print, global events, video, and more. Ripple provides one frictionless experience to send money globally using the power of blockchain. By joining Ripple’s growing, global network, financial institutions can process their customers’ payments anywhere in the world instantly, reliably and cost-effectively. Banks and payment providers can use the digital asset XRP to further reduce their costs and access new markets. • MIT Technology Review: One of the world’s smartest technology companies • Fast Company: The world's top 10 most innovative companies in money ### Designer @ Duarte, Inc. Jan 2015 – Jan 2017 | Sunnyvale, CA • Created a variety of presentations and design systems for Fortune 100 companies and others, including Apple, Facebook, Google, Genentech, Qualcomm, Salesforce, Citrix, and more. • Created and developed consistent iconography systems, visual styles, brand guidelines, infographics, storyboards, and animations. • Mentored design interns, helped develop internship program • Provided design support for multiple large scale events, conferences, and keynote speakers such as and more: *VM World 2015 (San Francisco, CA) *Citrix Summit 2016 (Las Vegas, CA) *Qualcomm Analyst Day 2016 (San Diego, CA) *Mobile World Congress 2016 (Barcelona, Spain) *Google I/O 2016 (Mountain View, CA) *Apple WWDC 2016 (San Francisco, CA) ## Education ### Bachelor's Degree in Design and Visual Communications University of California, Davis ## Contact & Social - LinkedIn: https://linkedin.com/in/annieli3 --- Source: https://flows.cv/annieli1 JSON Resume: https://flows.cv/annieli1/resume.json Last updated: 2026-04-13