Curriculum Associates creates educational experiences and resources used by over 10 million students across the country.

Branding, packaging, and visual system development for a comprehensive national K–2 literacy product line for students and teachers. Established cohesive brand storytelling across covers, interiors, and all supporting materials.

Played a key role leveraging AI technology to expand creative exploration and accelerate concepting.

Art directed grade-level workbook covers defining the program’s first point of visual engagement for students and educators.

Led design and development of educational products and packaging across multiple categories, including toys, books, and craft kits.

Created detailed, print-ready production files and specifications, ensuring accuracy across dielines, typography, color, and materials across all final deliverables.

Managed projects from concept through production, coordinating with cross-functional teams to meet timelines, budgets, and quality standards.

Oversaw vendor communication and production processes, troubleshooting issues to ensure smooth delivery and final product integrity.

A continuation of my role at Petit Collage now focusing primarily on product development and design. Includes work on private label, made to order, and license collaborations.

Petit Collage is a lifestyle brand for modern families. The extensive line includes puzzles and games, wooden toys, books, back-to-school gear, dinnerware, wall decor, and baby soft goods and gifts.

Product and Packaging Development: Leading the design, art direction, and production processes from concept to completion.

Publishing Design: Overseeing the design, art direction, and production of children’s books and catalogs.

Brand Identity: Designing and maintaining cohesive brand identities across all platforms.

Sourcing and Specification: Managing domestic and international sourcing, ensuring precise specifications and quality control.

Art Direction for Photography: Directing product photography sessions and performing post-production photo editing.

E-commerce Design: Designing and maintaining our user-friendly e-commerce website.

Marketing Design: Creating and producing marketing materials, both print and digital, including biannual print catalogs and all email communications and ads. Owned all social media channels.

Visual Merchandising: Designing and executing visual merchandising and booth layouts for trade shows and pop-up shops.