Assessed competition to identify opportunities for promoting QuickBooks Online's value proposition and product-market fit

Successfully pitched the strategies and designs to senior leadership, securing funding from the General Manager

Provided mentorship to designers

Presented search feature ideas with qualitative and quantitative data, gaining buy-in from upper management and team members

Collaborated with machine learning engineers to establish a baseline and guarantee output quality through user feedback

Led and implemented product design and user flow: Shipped 24 releases in last 6 months

Conducted user research for insights, behavior patterns, idea validations, and usability

Optimized user flows to accelerate revenue growth and user retention

Partnered with PMs and stakeholders to shape roadmaps and strategies

Applied lean startup and design thinking as a strategy for innovation

Led Sketch Storm and Innovation Jam with cross-functional teams

Mentored in women's mentorship program in support of the empowerment of others

1000-plus basis point increase on click-through rate with annual 250% revenue growths

Highest member acquisition rate among all vertical groups

Produced replicable design frameworks adapted by six verticals

Singled out by CEO in developing a ship-fast and test-fast culture within the company

Built close-knit relationship with engineers

Created UX flows, wireframes and prototypes for the apps

Webby Awards honoree in real estate category

Led new paradigm shift products to expand Mint customer base

Leveraged Lean Experience Map to validate ideas

Conducted user research to find behavior patterns

Prototyped for "next big thing" projects

Led brainstorming sessions to gather feedback from collaborative teams

Extended product offerings beyond consumers to small business users

Mint Wins Webby People's Voice Award

Hackathon winner for the Mint budget with a 1-to-1 presentation to CEO and CTO (best idea for Apple Watch)