# Ann Yeh

> Principal product designer at Intuit // A business-savvy designer who solves user problems, meets KPIs, and delights customers.

Location: San Francisco, California, United States
Profile: https://flows.cv/annyeh

Through my natural getting things done and product design skills, I inspire stakeholders to deploy innovative products that customers love to move the needle. 

Entrepreneurship: 
• Recognizes business opportunities
• Develops strategy, drive and persistence
• Reinvention through design

Problem solver: 
• Customer-centered innovation
• Goal-oriented, data-driven and ROI- focused
• End-to-end product experience

Needle Mover: 
• Top producer in the company
• Proven performance metrics
• Leader, from design through execution

Team Builder: 
• Provides leadership, motivation and constructive feedback/critique
• Strong advocate of Agile project management process: Certified ScrumMaster
• Design and promote UX design pattern to vertical groups

## Work Experience
### Principal product designer @ Intuit
Jan 2021 – Present | Mountain View, California, United States
• Developed strategies to expand QuickBooks Online offerings for under-served customers, generating new revenue streams
• Assessed competition to identify opportunities for promoting QuickBooks Online's value proposition and product-market fit
• Successfully pitched the strategies and designs to senior leadership, securing funding from the General Manager
• Provided mentorship to designers

### Principal product designer @ Wish
Jan 2018 – Jan 2021 | San Francisco Bay Area
• Guided and nurtured the design team, directing user research efforts to validate concepts, pain points, and usability flows
• Presented search feature ideas with qualitative and quantitative data, gaining buy-in from upper management and team members
• Collaborated with machine learning engineers to establish a baseline and guarantee output quality through user feedback

### Principal product designer @ NerdWallet
Jan 2016 – Jan 2017 | San Francisco Bay Area
• Led design for consumer debt management and personal loan
• Led and implemented product design and user flow: Shipped 24 releases in last 6 months
• Conducted user research for insights, behavior patterns, idea validations, and usability
• Optimized user flows to accelerate revenue growth and user retention
• Partnered with PMs and stakeholders to shape roadmaps and strategies
• Applied lean startup and design thinking as a strategy for innovation
• Led Sketch Storm and Innovation Jam with cross-functional teams
• Mentored in women's mentorship program in support of the empowerment of others

Achievement:
• 1000-plus basis point increase on click-through rate with annual 250% revenue growths
• Highest member acquisition rate among all vertical groups
• Produced replicable design frameworks adapted by six verticals
• Singled out by CEO in developing a ship-fast and test-fast culture within the company
• Built close-knit relationship with engineers

### UX/UI Consultant @ PropStock, LLC
Jan 2013 – Jan 2016 | San Francisco
• Worked with CEOs and startups to productize and define overall product experience
• Created UX flows, wireframes and prototypes for the apps

Awards
• Webby Awards honoree in real estate category

### Senior Product Designer @ Intuit
Jan 2012 – Jan 2016 | Menlo Park, Ca
• Developed features to reduce 30-60-90 day drop off and improved user engagement
• Led new paradigm shift products to expand Mint customer base
• Leveraged Lean Experience Map to validate ideas
• Conducted user research to find behavior patterns
• Prototyped for "next big thing" projects
• Led brainstorming sessions to gather feedback from collaborative teams
• Extended product offerings beyond consumers to small business users

Awards: 
• Mint Wins Webby People's Voice Award
• Hackathon winner for the Mint budget with a 1-to-1 presentation to CEO and CTO (best idea for Apple Watch)

### Senior Interactive & UI Designer @ Walmart.com
Jan 2007 – Jan 2012 | San Bruno
• Responsible for end-to-end experience for microsites
• Lead designer on major seasonal campaigns
• Developed templates and style guides for Walmart.com
• Photo art director for merchandise


## Education
### Stanford LEAD Online Business Program
Stanford University Graduate School of Business
Jan 2021 – Jan 2022

### Strategy Execution
Harvard Business School Online
Jan 2021 – Jan 2021

### Bachelor of Fine Arts in emphasis in Computer Arts & New Media
Academy of Art University


## Contact & Social
- LinkedIn: https://linkedin.com/in/annyeh
- Portfolio: http://www.annyeh.com
- X: https://twitter.com/annyeh_design
- Facebook: https://facebook.com/ann.yeh.946

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Source: https://flows.cv/annyeh
JSON Resume: https://flows.cv/annyeh/resume.json
Last updated: 2026-03-25