• Led UX and UI Design for a specialized CRM that combines appointment management, store operations, and customer relationship development features into one user-friendly platform, serving over 300 brands in the beauty industry.

• Collaborated closely with product managers to align design with product objectives, effectively prioritizing tasks and minimizing miscommunication risks.

• Implemented usability testing and design iteration as integral parts of the product design process, resulting in an intuitive and user-centered user experience.

• Facilitated effective communication with the development team to address design requirements and iterate specifications, ensuring consistent implementation and functionality of all designs.

• Created a comprehensive reusable components library streamlining design and development processes, leading to faster development cycles and consistently improved user experiences.

Acquired by WishMobile.Inc

• Led the UX/UI design for a CRM SaaS platform serving over 1,200 beauty businesses, achieving a 1.5x increase in monthly booking orders and a 27% boost in revenue.

• Streamlined cross-functional collaboration, improving task prioritization and communication within agile workflows, resulting in a 20% reduction in project turnaround time.

• Built interactive prototypes and mockups that facilitated usability testing, leading to design iterations that enhanced user satisfaction and engagement.

• Refined the design system and established a reusable component library, which increased design consistency and efficiency across multiple projects.

• Designed end-to-end UX and UI for the VIGP Client System, a student-counselor management system handling clients' data, resulting in improved accessibility and streamlined data-tracking processes.

• Created interactive wireframes and high-fidelity prototypes using Figma, facilitating rigorous usability testing sessions that led to iterative design improvements.

• Collaborated with a cross-functional team, ensuring seamless design implementation while proactively addressing technical constraints.

• Maintained company website by regularly updating content, optimizing user experience, and designing captivating banners.

• Redesigned product packaging for cleaning products, aligning it with brand identity guidelines and significantly enhancing visual appeal.