# Anoushka Garg > UX & Product Design Location: San Francisco Bay Area, United States Profile: https://flows.cv/anoushkagarg Anoushka Garg designs products and services that adapt to human behavior. At Hatch Baby, she leads design for connected sleep wellness products - spanning UX, conversation design, AI strategy, and hardware-software integration. Her practice covers the full stack: interaction and visual design, prototyping, voice and chat interfaces, LLM training, and cross-functional leadership. She designs end-to-end experiences from research through implementation. Previously at Fjord (Accenture Interactive), NewDealDesign, and Wolff Olins, she's worked across healthcare, consumer electronics, and emerging tech including AR/VR. Co-founder of Lumen World, a mixed reality storytelling platform. She combines rigorous user-centered design with emerging technology - making intelligent products feel natural while earning user trust. ## Work Experience ### Senior Design Lead, AI UX & Product @ Hatch Jan 2025 – Present Leading design for AI-powered sleep wellness solutions serving families. Currently designing conversational AI systems that adapt to real-world behavior patterns and translate complex sleep data into actionable parent guidance. • Designing multi-agent AI architecture where systems learn from usage patterns and adapt recommendations based on family context - balancing personalization with privacy and trust • Leading conversation design, AI training, and prompt engineering for chat interfaces that make sleep science accessible to tired parents • Driving cross-functional collaboration across product, engineering, and data science to shape AI product strategy and roadmap • Conducting user research and usability testing to ensure AI experiences feel helpful rather than intrusive, iterating based on real family feedback • Mentoring design team members and advocating for AI adoption across the organization ### Design Lead, UX & Product @ Hatch Jan 2022 – Jan 2025 Led end-to-end design for connected sleep products integrating hardware and software experiences for families. • Shipped Hatch Baby app improvements, leading user research, interaction design, visual design, and cross-functional implementation • Established design systems and processes that enabled team to scale product offerings while maintaining quality and consistency • Conducted user research and usability testing across multiple product launches, translating insights into design decisions • Collaborated with product, engineering, and business stakeholders to balance user needs with technical constraints and business goals • Began exploring AI applications for sleep guidance, laying groundwork for conversational AI product development ### Interaction Design Lead @ NewDealDesign Jan 2022 – Jan 2022 Led experience design for healthcare and emerging technology clients. Focused on end-to-end product strategy, user research, and interaction design for connected devices and digital services. ### Co-Founder and Product Design @ Lumen World Jan 2019 – Jan 2022 Co-founded and led design for a mixed reality storytelling platform that blended physical and digital experiences. Led product strategy, interaction design, and user experience for AR applications exploring how projected mixed reality could enhance real-world spaces. Worked with museums, educators, and storytellers to create location-based interactive experiences. ### Design Lead, Service & Interaction @ Fjord, Part of Accenture Interactive Jan 2021 – Jan 2022 Led design strategy and execution for healthcare and consumer technology clients. Directed cross-functional teams through research, ideation, and design delivery. Facilitated executive workshops to align stakeholders on product vision and roadmap priorities. ### Senior Service & Interaction Designer @ Fjord, Part of Accenture Interactive Jan 2019 – Jan 2021 | Copenhagen Area, Capital Region, Denmark Designed end-to-end digital experiences for Fortune 500 clients across healthcare, financial services, and retail. Led user research programs, created service blueprints and journey maps, and designed interaction prototypes that informed product development. Worked embedded with client teams to build design capabilities. ### Service and Interaction Designer @ Fjord, Part of Accenture Interactive Jan 2018 – Jan 2019 | Copenhagen Area, Denmark Conducted user research and designed service experiences for multi-national clients. Created journey maps, wireframes, and prototypes to guide product teams. Collaborated with strategists, engineers, and business stakeholders to translate insights into actionable design solutions. ### Designer & Co-founder @ Senseless World Jan 2019 – Jan 2022 | Biosphere 1 Senseless World is a collective of designers who augment senses through playful applications of emerging technologies. Currently working on a mixed reality storytelling platform for the Marino Marini Museum in Florence. Reach out if you would be interested in working with us. ### Senior Visual Designer @ Wolff Olins Jan 2013 – Jan 2016 | Dubai and London Designed brand experiences and service design for global clients including Airtel, Cyient, and Dr. Reddy's Laboratories. Led research and strategy projects that balanced business objectives with user needs across healthcare, telecommunications, and emerging markets. Worked across corporations, startups, and non-profits to create meaningful experiences for diverse audiences. ### Visual Designer @ Itu Chaudhuri Design Jan 2011 – Jan 2012 | New Delhi, India Worked on branding, web and publication design projects for corporate organisations like IMFA, Crompton Greaves, IDFC, a pharmaceutical company – Dr.Reddy’s Laboratories, a leading business school – Indian School of Business, a new initiative by a well know HRO – Hired! and a bespoke children’s wear brand –Almirah. ### Design Intern @ White Light Design Jan 2010 – Jan 2010 ### Design Intern @ Dev Kabir Malik Design* Jan 2010 – Jan 2010 ## Education ### Masters in Interaction Design Copenhagen Institute of Interaction Design ### Bachelor's degree in Design and Visual Communications National Institute of Design ### Scholarship Exchange Program RMIT University ## Contact & Social - LinkedIn: https://linkedin.com/in/anoushkagarg89 - Website: https://anoushkagarg.com --- Source: https://flows.cv/anoushkagarg JSON Resume: https://flows.cv/anoushkagarg/resume.json Last updated: 2026-04-05