Ethan K is an internationally renowned, luxury handbag company currently stocked at Harrods, Le Ritz Paris, Saks, TsUM, Galeries Lafayette Doha, Gabriele Blachnik, and The MGM Grand, Macau. The brand boasts an impressive clientele of celebrities from Jennifer Lopez, Nita Ambani, Dame Helen Mirren, Rita Ora, Elizabeth Hurley to Royalty like Princess Beatrice and Princess Eugenie.
Responsible for guiding a cross-functional team of 7 direct reports at the Brand HQ located in London. Managed an International team of 6 direct reports at Galeries Lafayette, Paris. Directly reported to the Founder and CEO, Ethan Koh. Led the B2B and B2C competitive strategy. Through market penetration, expanded the brand to three new International locations including Macau, Paris and Qatar. Direct selling revenue increased by 35% in the category of bespoke sales. Involved in diversification of luxury accessories from handbags to perfumes, candles, footwear and other lifestyle products.