# Anoushka V. > CRO | Transformational Leadership | C-Suite Executive | Global Sales Leader Location: San Francisco Bay Area, United States Profile: https://flows.cv/anoushkav Anoushka is a transformational thought leader with a passion for all things Product and Design. With an educational background in business and fashion, Anoushka has worked in the luxury goods industry for over 12 years. At Ethan K, a luxury handbag design house with its HQ in London, Anoushka collaborated with stakeholders to define product vision/strategy, roadmap, and lead high performance. Guided teams to accelerate the delivery of business outcomes. Proven track record of delivering value, growth and innovation, while ensuring an intuitive and guided customer experience. Customer centric mindset with a strong focus on brand awareness, product education, storytelling and marketing strategy. Anoushka has directly liaised with clients including Nita Ambani, Katrina Kaif, Bipasha Basu and Preity Zinta for their design needs. Equipped with a Masters in Fashion from UCA located in the United Kingdom, Anoushka has also designed the costumes for Bollywood films including Ek Tha Tiger, Mere Brother Ki Dulhan, Ajab Gazabb Love, De Dana Dan to name a few. Anoushka is a passionate advocate for emotional health and through creARTme, Anoushka provides creative solutions for self care, where the benefits of art for emotional regulation are championed. ## Work Experience ### Chief Revenue Officer (CRO) @ Frontier.cool Jan 2025 – Present ### Head of Business and Brand Partnerships at Frontier.cool (USA) @ Frontier.cool Jan 2022 – Jan 2025 | United States Frontier.cool empowers fabric mills, apparel factories, brands, and designers to digitize fabrics, create online catalogs, and streamline communication and orders. What sets us apart? Our innovative fabric digitization process eliminates costly physical samples, saving time and resources. Partnering with industry leaders like Eclat, Everest, and Far Eastern, we provide in-person onboarding and training to help suppliers adopt AI technology and build efficient Digital Asset Management (DAM) systems. With FabriSelect™️, your smart data-driven AI sales assistant, a digital solution that simplifies fabric sales process for textile mills and suppliers. It offers QR code access to fabric samples, automates visitor data collection, and provides real-time analytics, enabling exhibitors to enhance engagement and make data-driven decisions. ### Head of Product Design @ creARTme LLC Jan 2021 – Present | Silicon Valley, California, United States creARTme was founded to advocate for the need of mindfulness in a world full of stress and anxiety. We offer packages to help you connect with yourself, express your emotions without judgement and create a life that you love through the magic of art. creARTme Create a better me through art 🎨 . Creative Intelligence Coach✨ . Creative solutions for self care and emotional wellness . Connect✨ Create✨ Elevate ### Director of Business Development @ ETHAN K (UK) LIMITED Jan 2019 – Jan 2022 Corporate strategy for new revenue streams in the luxury accessories segment Marketing campaign assets - vision/ design Social media brand engagement content creation ### Deputy General Manager @ ETHAN K (UK) LIMITED Jan 2017 – Jan 2019 | London, United Kingdom Ethan K is an internationally renowned, luxury handbag company currently stocked at Harrods, Le Ritz Paris, Saks, TsUM, Galeries Lafayette Doha, Gabriele Blachnik, and The MGM Grand, Macau. The brand boasts an impressive clientele of celebrities from Jennifer Lopez, Nita Ambani, Dame Helen Mirren, Rita Ora, Elizabeth Hurley to Royalty like Princess Beatrice and Princess Eugenie. Responsible for guiding a cross-functional team of 7 direct reports at the Brand HQ located in London. Managed an International team of 6 direct reports at Galeries Lafayette, Paris. Directly reported to the Founder and CEO, Ethan Koh. Led the B2B and B2C competitive strategy. Through market penetration, expanded the brand to three new International locations including Macau, Paris and Qatar. Direct selling revenue increased by 35% in the category of bespoke sales. Involved in diversification of luxury accessories from handbags to perfumes, candles, footwear and other lifestyle products. ### Marketing and Merchandising Co-ordinator @ ETHAN K (UK) LIMITED Jan 2016 – Jan 2017 | London, United Kingdom ### Marketing and Admin Assistant @ ETHAN K (UK) LIMITED Jan 2015 – Jan 2016 | London, United Kingdom ### Internship - Customer Success Manager for Criya Inc. @ Criya (YC W22) Jan 2022 – Jan 2022 | San Francisco Bay Area - Collaborated with stakeholders to define product vision/strategy, roadmap, go-to-market strategy to accelerate the delivery of business outcomes - Helped drive brand awareness and customer acquisition - Conducted competitive analysis, benchmarking of the buying journey across similar models in the industry, in order to build a differentiated state-of-the-art, intuitive customer experience. - Helped design, build a new Guided Buying experience/framework for customers, with the intent to provide solution recommendations. - Responsible for onboarding new customers successfully and increased sales by 30% in Q1 - Instrumental in driving insights-led customer engagement through personalized interactions - Helped achieve customer retention and developed affiliate, referral and ARR programs - Successfully built relationships between customers and the support team - Voice of the customer and responsible to feedback feature requests to product development team contributing to product roadmap and enhancements - Managed customer inquiries, live support, escalations, responsible to build a knowledge base for customers - Created an engaged community subscribed users and increased overall engagement on social media by 120% in Q1 - Responsible for content creation, blogs, customer success stories, email marketing, newsletters, instagram takeovers and podcasts, graphic design in Canva - Development and execution of customer and partnerships outreach programs ### Product Strategy Manager for Harrods via Ethan K UK Ltd. @ Harrods Jan 2015 – Jan 2019 | London, England, United Kingdom Actively involved in strategic decision making for Ethan K, by curating the right collection while influencing head buyers and the Chief Merchant of Harrods, which lead to a year-on-year increase in revenue by 30% at Ethan K. ### Product Strategy Manager for Galeries Lafayette via Ethan K UK @ Galeries Lafayette Jan 2018 – Jan 2019 | Paris, Île-de-France, France Led the definition of the International strategy for expansion and new revenue streams by collaborating with Paris's leading luxury stockists - Galeries Lafayette. Was responsible for planning all activities of the collaboration including, vendor acquisition, merchandising, recruitment, liaising with the French press office, planning the brand launch and successfully on boarding high net worth clientele to help the growth of the brand. This included leading a team of six direct reports and helped train them on brand storytelling, education, customer focus and definition of KPI's. Responsible for coordinating the store front design with Internationally renowned interior designer Juan Pablo Molyneux . Managed financials of the store including executive presentations to company board members and investors in Singapore. Optimised the lead to revenue process with the intent to maximise brand awareness, customer acquisition and brand performance. Helped innovate in the process to raise brand awareness and storytelling in order to accelerate brand growth by increasing upsells, customer retention and stickiness. ### Product Strategy Manager for Saks Fifth Avenue via Ethan K @ Saks Fifth Avenue Jan 2016 – Jan 2019 | United States Responsible for business strategy, staff training, private event organisation and client relationship management for the Ethan K stores at Saks Fifth Avenue at US locations in Phoenix, Boston, Sarasota and Beverly Hills. ### Merchandising Assistant @ Zara España Jan 2015 – Jan 2015 | Tottenham Court Road, London Assisted the merchandising team of a brand new store opened in 2015 in Tottenham Court Road in the heart of London, a stone's throw away from Oxford street. Assisted in the setting up of new branches in Birmingham, UK and worked closely with the team of Zara Woman and Trafaluc. ### Fashion designer and stylist @ YRF-Yash Raj Films Jan 2008 – Jan 2014 | Mumbai Area, India Costume Designer for Bollywood Films 1) Ek tha Tiger (Aug 2012) 2) Ajab Gazabb Love (Oct 2012) 3) Bang Bang Bangkok (Releasing in 2013) ### Costume Designer for Ek tha Tiger @ YRF-Yash Raj Films Jan 2011 – Jan 2012 Costume designer and stylist for Katrina Kaif ### Costume Designer for Ajab Gazabb Love @ Puja Films Jan 2012 – Jan 2012 | Mumbai Costume designer for Nidhi Subbaiah ### Assistant Fashion Designer and Stylist @ Rocky Star Jan 2008 – Jan 2009 | Mumbai, Maharashtra, India Assistant to Head designer Creating mood boards, sketches, embroidery samples, supervision of production, assisting on ad films, bollywood films, magazine shoots and fashion shows ## Education ### Master of Arts (M.A.) in Fashion/Apparel Design University for the Creative Arts ### Post Graduate In Fashion Design and Clothing Technology in Fashion/Apparel Design School of Fashion Technology ### Bachelor of Business Administration (B.B.A.) in Finance, General Bharati Vidyapeeth ## Contact & Social - LinkedIn: https://linkedin.com/in/anoushka-veljee - Website: http://anoushkaveljee.wix.com/anoushkaveljee - Website: http://www.imdb.com/name/nm5158741/ --- Source: https://flows.cv/anoushkav JSON Resume: https://flows.cv/anoushkav/resume.json Last updated: 2026-04-05