Drove design and research development of web and mobile interfaces serving both consumers and enterprise needs with two other designers.

Enhanced the data-driven user research through various methods such as card sorting, user interview, usability testing, and competitive analysis.

Created wireframes and rapidly prototyped 4 rounds of high fidelity mockups to conduct usability tests, resulting in a 15% boost in customer engagement.

Iterated information architecture to reduce friction in navigation and time to donation checkout, leading to a 56% increase in customer satisfaction score.

Led two other designers to build a design system containing 25+ UI components.

Drove the research and design process for the new responsive website, which increased the task completion (online appointment made) rate by 27%.

Developed a strategy to optimize the user funnel, which improved the funnel entry (business profile viewed) rate by 77%.

Conducted multiple rounds of user research with over 35 users, providing data and insights for design and business decision-making.