# Anshika Srivastava > Product Designer | 0→1 & Early-Stage B2B SaaS | Healthcare & Medical Devices | Design Systems | Simplifying Complex Workflows Location: New York City Metropolitan Area, United States Profile: https://flows.cv/anshikasrivastava I’m a Product Designer specializing in complex, early-stage B2B SaaS and healthcare environments. I thrive in 0→1 and post-MVP spaces where ambiguity is high, constraints are real, and design decisions have meaningful impact. From medical devices to healthcare recruitment platforms, I focus on simplifying complex workflows into intuitive, scalable experiences. As a first design hire and founding designer, I’ve: • Led end-to-end product strategy and execution for early-stage startups • Built and launched scalable design systems reducing dev handoff time by 40% • Designed recruiter tools that drove 5× placement growth and 60% increase in engagement • Collaborated with FDA consultants to document traceable, safety-critical design decisions • Translated technical and regulatory constraints into usable, human-centered solutions My background in Human-Computer Interaction and Architecture allows me to think in systems — balancing structure, usability, and business impact. I care deeply about: • Designing for safety-critical environments • Making complex systems feel simple • Aligning product, engineering, and business through design • Building foundations that scale Currently exploring opportunities where I can design impactful, high-leverage products in healthcare, AI, or complex B2B environments. Portfolio: anshika.xyz ## Work Experience ### Product Designer @ Stealth Startup (Health-Tech) Jan 2025 – Present • Drove post-MVP iteration by incorporating user feedback into flow improvements, error handling, and interaction clarity, strengthening usability for healthcare tasks in high-urgency settings. • Worked alongside FDA consultants to create structured documentation for design rationale, changes, and traceable decision-making aligned with FDA pre-market submission needs. Partnered with embedded engineering to create UI on a physical device. • Built vibe-coded interactive prototypes to run rapid, task-based usability evaluations with clinicians—de-risking high-stakes workflows. ### Lead Product Designer @ ProRank Jan 2024 – Jan 2025 • Spearheaded design for an early-stage B2B SaaS healthcare recruitment platform as first design hire, conducting heuristic evaluations, redesign of legacy platform and new features to support clinician hiring pipelines. • Defined the UX strategy, design language, growth opportunities and user feedback loops, turning product concepts to validated prototypes that supported $3M seed funding & a merger with Goodwork.world. • Led end-to-end feature development + launched core recruiter tools like candidate search, messaging, pipelines, dashboards, driving a 5× increase in placements, and a 60% increase in candidate engagement. • Built and launched a responsive design system, style guide, and documentation that cut development handoff time by 40%. • Evangelized user-centered practices and guided cross-functional collaboration with product managers, engineering and stakeholders. ### Product Designer @ Stealth Startup (Health-Tech) Jan 2024 – Jan 2024 | Delaware, United States • Led early discovery for an infusion pump MVP through competitive analysis and FDA-guided secondary research, building a clear understanding of user workflows, constraints, and safety-critical interactions. • Built a risk-aware UX foundation by identifying failure modes, mapping error states, and defining edge cases—then converting insights into core task flows and a cohesive MVP workflow. Designed for accessibility, aligning UI with WCAG 2.1 guidelines. • Produced high-fidelity prototypes and demos that made the concept tangible for stakeholders and investors, supporting a $200K angel raise. ### Product Designer @ Hometown Heroes Radio, Delaware Public Media Jan 2023 – Jan 2024 • Designed and shipped a musician mentorship + gig-finding platform used by 3,000+ early-career musicians, iterating from wireframes to hi-fi prototypes in an agile workflow. • Led mixed-methods discovery (20+ stakeholder interviews + card sorting) to identify opportunities, assess product-market fit, and define the platform’s IA, journeys, and core flows. • Conducted a 15+ competitor analysis to shape product strategy and the revenue model, translating insights into key flows and UX direction. • Built a token-based design system (~500 components/variables) to streamline dev handoff and ensure UI consistency. ### User Researcher @ University of Maryland Jan 2023 – Jan 2024 | College Park, MD • Led end-to-end redesign of employee onboarding experiences, leveraging qualitative user interviews and card-sorting methodologies to restructure information architecture, resulting in a 60% reduction in HR-related inquiries and improved operational efficiency. • Conducted in-depth analysis of enrollment and demographic datasets to develop executive-ready data visualizations and narrative storytelling assets, directly supporting a successful $8M state funding proposal. • Designed and delivered feasibility studies, analytical dashboards, and decision-support tools, enabling leadership to make data-driven strategic and operational decisions. ### Product Design Intern (Design System) @ Gainwell Technologies Jan 2023 – Jan 2023 • Designed a responsive design system for web + mobile components within a healthcare human-services platform. • Used Figma Library Analytics to gauge and drive component adoption, achieving a 60% increase in usage. Ensured alignment between teams to drive reduction in ad-hoc components. • Collaborated with engineering and product managers to optimize the development time of Gainwell’s products by authoring clear documentation outlining the design system's components, usage guidelines, and states. ### Architectural Design Researcher @ Practice Design Pvt Ltd Jan 2021 – Jan 2022 | Mumbai Metropolitan Region Set a national benchmark for special-needs and mental health design as Research Head for India Autism Center. Led design research for a 64-acre township for individuals with Autism Spectrum Disorder within a multi-disciplinary team. Partnered with the Neuroscience Division of the University of Reading (UK) to develop an accessible space planning solution using user-centered design principles. Integrated design with technology for cohesive design solutions. The project can be found here: https://www.practicedesign.net/indian-autism-center ### Designer @ The Blank Slate Jan 2020 – Jan 2021 | Mumbai, Maharashtra, India I wore many hats at a design start-up, diving into architecture, branding, social media, fundraising, content creation, SEO, and more. My work transcended architecture, evolving into project ownership and brand-building. Social Media: Increased The Blank Slate's Instagram reach by 80% through consistent content creation and engagement with clients, architects, and publications like Architectural Digest and Elle Decor. Managed social media for Sanjay Center for Special Education (SCSEG) on Instagram and LinkedIn for fundraising. Webinars: Hosted and created promotional graphics for ‘Kala Se Rubaru (A Tryst with Art)’, a webinar spotlighting local Indian arts and crafts. With daily viewership of 100+, it helped convert one client during the pandemic. Print Media: Wrote SEO-friendly press releases and articles for 5+ completed projects, resulting in publications in 30+ outlets. Fundraising: Raised $18,000 for SCSEG's construction costs after losing the main benefactor during the pandemic. Created a fundraising pitch targeting Kickstarter, GoFundMe, and Corporate CSR Sponsors, securing funds for the first phase of the project. Architectural Design: Led research and conceptual design for a Sensory Garden and Psychosocial Development add-ons for SCSEG in Goa. Collaborated with stakeholders and end-users to develop an equitable design solution and coordinated with various teams to calculate costs and gauge feasibility. Interior Design: Developed design and construction drawings for SOPAN Shanay Centre for Autism in Mumbai, focusing on sensory play. Designed spaces around varying sensory stimuli to aid students with ASD, using color-coding to build associations and prevent sensory overload. Research: Designed a research structure for SCSEG, conducting co-design workshops, surveys with 600+ participants, and interviews to build a design base. Conducted market research for modular BnB cabins in India, creating personas and competitive analyses. Like I said, many hats! ## Education ### Master of Science - MS in Human Computer Interaction University of Maryland ### Bachelor of Architecture - BArch in Architecture University of Mumbai ## Contact & Social - LinkedIn: https://linkedin.com/in/anshika-srivastava-aa0197309 - Portfolio: https://www.anshika.xyz/ - Portfolio: https://anshika.xyz --- Source: https://flows.cv/anshikasrivastava JSON Resume: https://flows.cv/anshikasrivastava/resume.json Last updated: 2026-04-16