# Anshul Singhal > Product Engineer @ Zip | Product, Design, and Eng Location: San Francisco, California, United States Profile: https://flows.cv/anshulsinghal I’m passionate about crafting seamless user experiences and driving innovation in tech. Currently, I’m shaping the procurement space with Zip. Previously, I worked on productivity and design engineering with Asana's design systems team. My experience spans AdTech, blockchain, communication tech, AI/ML, and mobile development. Let's connect to explore how I can elevate your team's initiatives—or just have a conversation about absolutely anything! 🧗🏻🧑🏽‍💻🌊🌌 ## Work Experience ### Software Engineer @ Zip Jan 2024 – Present | San Francisco Bay Area Shaping user experience and building new products 🥁 ### Software Engineer @ Asana Jan 2022 – Jan 2024 | San Francisco Bay Area Design Systems - all things eng and design 🎨 • Build, maintain, and elevate Asana’s Design System framework, a crucial resource for all frontend engineers and designers at Asana, to increase developer velocity without sacrificing quality. Utilizing technologies such as React, Typescript, Sass CSS, HTML, Bazel, and frontend frameworks, etc. • Engineer foundational, accessible frontend building blocks integral to every product feature at Asana, directly enhancing the experience of every single Asana user (approximately 30 million users). • Spearheaded the creation of a code-tokens to Figma Variables sync service, introducing color, spacing, and sizing tokens along with themes to all Asana designers. This improved tooling satisfaction in designers from 69% to 95%. • Led a multi-quarter cross-functional initiative to consistently capitalize all user-facing localized text across Asana, greatly increasing Content Design satisfaction, and making Asana a more appealing choice for Enterprise customers. • Mentored 2 junior, and mid-level engineers from underrepresented communities, setting them up for success in their careers. • Redesigned Asana’s ubiquitous placeholders and loading indicators by introducing new animations that effectively convey sentiment. Increasing user persistence for surfaces with extended loading times. • Own, maintain, and be the primary point of contact for all Avatar, Card, and Button core components at Asana. [Technology & skills] React, Typescript, HTML, Sass & CSS, Bazel, Figma APIs, design system frameworks, and more ### Senior Software Engineer @ Quantcast Jan 2021 – Jan 2022 | San Francisco Bay Area • Unlocked tens of millions of dollars in client spending through the successful development and implementation of new features quarterly, bringing in ~$1.25M per month in client spending from two new features in 2021 alone. • Led and owned 5+ cross-team projects that required technical planning, prioritization, task delegation, project execution, documentation, and cross-team coordination. • Coordinated org-level communications and streamlined the escalation of on-call tickets/issues from the Client Services teams to the Engineering org, reducing escalation latency by 25%. • Developed 10+ essential customer-facing features for Quantcast's new self-serve platform using React, Typescript, Redux, GraphQL, and gRPC Java services. • Mentored 2 junior developers and led team functions to deliver robust projects while accelerating project completion. • Identified, researched, and proposed actionable solutions for major new marketing features that would help Quantcast enter new markets, as an interim Associate Product Manager. ### Software Engineer @ Quantcast Jan 2019 – Jan 2021 | San Francisco Bay Area • Built custom frontend components using design libraries to support complex features with async calls, debouncing, memorization, and boolean operations in a single interaction while providing ease of use. • Scaled, migrated, and automated 3 micro-services to improve security and cost-savings using Terraform, Jenkins, AWS: Lambda, EBS, S3, KMS, Route53, and API Gateway which resulted in 5 times faster deployment. • Designed and created multiple internal tools using Jupyter Notebooks, Python, Spark, Pandas Dataframes, and probability theories, which decreased troubleshooting time by 40%. • [UI/UX] Designed, investigated, and assessed client-facing features to provide immaculate customer journeys. • [Hackathons] Build multiple projects and proofs-of-concept to bring clients' most-wanted features to reality, and get some projects funded to be included in production systems ### Software Engineering Intern @ SendGrid Jan 2018 – Jan 2018 | Irvine, California Worked with the QA, Engineering and Developer Experience teams: • Implemented and tested 6 new production-ready endpoints for SendGrid’s latest Python and Go APIs Python • Resolved 55 GitHub pull requests, issues and code reviews for SendGrid’s open source libraries in Python, Ruby, PHP, Java, C#, NodeJS and Go, leading to improved public community support • Designed and developed a task automating tool for the Developer Experience team that sped up task retrieval by 370% using Docker, React, Python API, PostgreSQL, Flask, and AWS • Deployed and delivered scalable code to production that handled billions of daily emails ### Organizer and Marketing Lead @ Blockchain at UCI Jan 2018 – Jan 2018 | Orange County, California Area • Organized and managed Women in Blockchain with 300+ attendees • Contacted and signed sponsors for Blockchain at UCI's events, including Women in Blockchain • Promoted and facilitated Blockchain's awareness in Southern California and UCI ### Co-Founder @ TourUp Jan 2016 – Jan 2018 | Irvine, California, United States TourUp connected tourists with locals & tour guides in numerous cities. Led the product decisions and Android app creation. We raised $50k in pre-seed funding. ### Organizer and Web Developer @ HackUCI Jan 2017 – Jan 2018 | Irvine • Built and assisted on the website for UCI's primary hackathon, HackUCI • Coordinated with a team of web developers to design the HackUCI club's website • Organized and assisted in making HackUCI a successful 3-day ### Software Engineering Intern @ Shoutpoint, Inc. Jan 2017 – Jan 2017 | Orange County, California Area • Designed and built a robust API frontend in Angular2 which drove up client attraction during product demos • Created JSON schemas and validators to implement in 3+ Package Managers to make the Shoutpoint API's integration process easier and increase developer attraction • Maximized the bounce rate of Shoutpoint's primary website from 35% to 44% by implementing SEO, Google Analytics, and Google AdWords conversion tracking. • Gained insightful experience in JavaScript/ TypeScript, JSON Schemas, and soft skills like time allocation and team coordination ### Student Ambassador @ Leap.ai Jan 2017 – Jan 2017 | Irvine • Created awareness about Leap.ai and drove sign-ups in targeted groups from 1% to 5% • Identified and reached out to competitive individuals with exceptional technical backgrounds • Coordinated with a team of ambassadors and reported back weekly for improving performance ### Lab Tutor for ICS 46 (Data Structures and Analysis of Algorithms) @ UC Irvine Jan 2017 – Jan 2017 | Irvine • Tutored 20+ college students in Data Structures and Algorithms in C++ earning an excellent score of 8.75/10 • Deeply understand the working of Data Structures and Datatypes to be able to answer advanced questions related to the topic ### Mentor for AppJam+ program @ Dreams for Schools Jan 2016 – Jan 2016 • Teach and mentor 8 Middle-school children in MIT's AppInventor environment. Responsibilities: • Teach students the basics of Computer Science and lead them into creating an Android app to compete with other teams. In the Past: • Lead and Mentored a group of 4 Middle-School children who made a basic Basketball shooting app, and won the first positions from among 12 teams. • Lead another group of 4 Middle-School children who made a Charity based game and won the second position among 12 other teams. ### ICSSC Corporate Outreach Committee @ UC Irvine Donald Bren School of Information and Computer Sciences Jan 2016 – Jan 2016 | Irvine • Collaborated with 20 companies to organize a Startup Career Fair and a Data Science Hackathon for the Informatics and Computer Science Student Council ### Student Ambassador @ TEDxUCIrvine Jan 2016 – Jan 2016 | Irvine • Connected with other Campus Organizations to spread awareness about the TEDxUCIrvine program • Built Professional networking and leadership skills to represent TEDxUCIrvine ### Lab Tutor for ICS 31 @ University of California, Irvine Jan 2016 – Jan 2016 | Irvine • Tutored more than 30 college students and helped them solve problems related to Python • Introduced the students to Computer Science using the Python Programming language. ### Freelance Photographer @ Fiber Fitness Jan 2015 – Jan 2015 Created a portfolio of photographs for multiple organizations. ## Education ### Bachelor's degree in Computer Science UC Irvine ### High School in Computer Science Modern Education Society's Nowrosjee Wadia College Arts, Science, Pune 01 ### Middle & High School in Science The Bishop's School ### Bootcamp Pathrise ## Contact & Social - LinkedIn: https://linkedin.com/in/1997anshul - Portfolio: http://anshulsinghal.me/ - GitHub: https://github.com/af4ro --- Source: https://flows.cv/anshulsinghal JSON Resume: https://flows.cv/anshulsinghal/resume.json Last updated: 2026-04-11