# Anshuman Nayak

> Principal Software Engineer at Disney Streaming Services

Location: San Jose, California, United States
Profile: https://flows.cv/anshuman

Responsible for building several products for Netflix Growth Marketing.  Architected tools to manage and source creatives for AdServing. Architected and developed an ad serving infrastructure. Used to serve Dynamic Creatives - intelligent ad units whose content and behavior can be altered at serving time using personalization algorithms while working in tandem with Google’s DoubleClick and Facebook ecosystem. Also built applications and tools for campaign configuration and management. This system is built for serving extremely high volume at very low latencies. Built all the support infrastructure for this product

Most recently, was part of the Netflix Animation Backend responsible for several workflows around animatic asset spotting and enabling workflows around assets

Have worked in the Semiconductor EDA domain in the past (Logic Synthesis, High Level Synthesis and ESL, Compiler Optimizations, Parallel Processing, DSP Algorithms) where I managed an international team of about 30 Engg, Co-founded a startup which was successfully sold to Xilinx

Have been Awarded 6 US patents and author of close to 25 conference and journal papers

Have a PhD in Computer Engg at the Center for Parallel and Distributed Processing, Northwestern

## Work Experience
### Principal Software Engineer @ Disney Streaming Services
Jan 2020 – Present | San Francisco Bay Area

### Senior Software Engineer @ Netflix
Jan 2015 – Jan 2020 | Los Gatos
Responsible for building several products for Netflix Growth Marketing.  Architected tools to manage and source creatives for AdServing. Architected and developed an ad serving infrastructure. Used to serve Dynamic Creatives - intelligent ad units whose content and behavior can be altered at serving time using personalization algorithms while working in tandem with Google’s DoubleClick and Facebook ecosystem. Also built applications and tools for campaign configuration and management. This system is built for serving extremely high volume at very low latencies. Built all the support infrastructure for this product

Have been involved in mentoring and getting projects delivered timely

Most recently, was part of the Netflix Animation Backend responsible for several workflows around animatic asset spotting and enabling workflows around assets

### Senior Product Director @ Atrenta Inc
Jan 2012 – Jan 2015 | San Jose

### Product Director @ Atrenta Inc
Jan 2010 – Jan 2012

### Senior Manager @ Atrenta Inc
Jan 2003 – Jan 2010

### Co-Founder and Principal Compiler Architect @ AccelChip Inc.
Jan 2000 – Jan 2003
We started Accelchip with the Technology developed at Northwestern. Have been involved in all stages of our startup. Accelchip was finally taken over by Xilinx


## Education
### MS in PhD, Computer Engg
Northwestern University

### BTech in Electronics and Communication Engg
Indian Institute of Technology, Kharagpur


## Contact & Social
- LinkedIn: https://linkedin.com/in/anshuman-nayak-0790742

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Source: https://flows.cv/anshuman
JSON Resume: https://flows.cv/anshuman/resume.json
Last updated: 2026-04-12