Defined and implemented governance features and processes in partnership with cross-functional teams, ensuring compliance and trust at scale

Translated user research into roadmap priorities, building close relationships with advertisers to uncover pain points and influence platform direction

Created and maintained a unified design system and digital guidelines, ensuring consistency across product, marketing, and engineering touchpoints

Led design research and rapid prototyping to simplify onboarding flows, improving usability and driving measurable increases in customer activation and retention

Developed user-centric creative direction for digital campaigns, enhancing customer engagement strategies.

Led cross-functional teams and external vendors, optimizing workflows to deliver high-quality outputs efficiently.

Introduced design documentation processes, fostering collaboration between product and engineering teams, and reducing handoff friction.

Scaled visual systems to accommodate rapid feature growth while ensuring consistency across multiple platforms.

Collaborated with growth teams to test creative strategies, significantly impacting user acquisition and retention.

Designed scalable assets to support rapid expansion and integration ahead of acquisition, facilitating seamless transitions.