# Anthony J. > Gov cleared candidate | UX & UI Designer | SCRUM Master | Systems Thinker | @ Brown & Brown Insurance Location: Tampa, Florida, United States Profile: https://flows.cv/anthonyj With a background in global ethnographic research that’s taken me from conversations with kings and monks to workshops with developers and stakeholders, I bring a deeply human perspective to design. As a Lead UX Designer and Scrum Master, I specialize in transforming complex systems into intuitive, scalable, and accessible digital products. My toolkit includes user research, usability testing, visual and interaction design, accessibility standards, and design system development—and I use these to deliver experiences that are both effective and empathetic. Currently leading UX efforts within the wholesale division at Brown & Brown Insurance, I’m focused on modernizing legacy platforms, building cross-platform design systems, and improving sprint velocity and collaboration across product, engineering, and compliance teams. My approach blends aesthetics and psychology—solving real problems for real users while aligning with strategic goals. I’m also diving deeper into the cybersecurity space, applying my design thinking to security-conscious interfaces and studying for CompTIA Security+ to better connect usability with digital defense. I bring structure to chaos, beauty to data, and a human touch to every interaction. I currently hold an active TS clearance. ## Work Experience ### Lead UX Designer & SCRUM Master - Wholesale Division @ Brown & Brown Insurance Jan 2023 – Present Lead UX Designer and SCRUM Master for the Wholesale Division - Redesigned the internal legacy recertification system that handles ISO compliance with industry data mandates - results pending - Created a b2c database admin system guide, for web and mobile, that utilizes multiple APIs and LLMs to increase output and meet business goals - results pending - Redesigning all legacy systems to React-based UI - Lead the creation of a SQL database management tool, resulting in an increase of productivity by 50% - Manage multiple SCRUM teams, facilitating SCRUM ceremonies and reports, resulting in a 45% increase in sprint velocity across teams - Leading user research efforts across my division, creating standards in documentation, interviewing techniques, handovers, and visual design - Introduce and teach the use of Figma to technical and non-technical colleagues for collaboration, design, and development handoffs ### UX/UI Designer & Consultant @ Freelance UX/UI Designer & Consultant Jan 2019 – Present | United States What I have done over my freelance career: - Identified and evaluated potential opportunities to improve existing products. This involved analyzing user feedback, market trends, and competitive offerings to identify areas of improvement and propose effective solutions. - Created wireframes, prototypes, and high-fidelity visual designs for various products and platforms. - Conducted user research to test features and incorporated user feedback into design iterations. - Communicated designs – created meaningful UX deliverables such as storyboards, sitemaps, wireframes, flowcharts, prototypes, and presentations that helped the team understand what to build and why. - Partnered closely with fellow designers, researchers, and developers of different levels to ensure the following of operational structures and best practices to deliver value and great experiences - Stayed up to date with current design trends and technology advancements. I'm currently taking design courses on designing for AR/VR along with learning front-end development. - Collaborated with cross-functional teams such as product management, engineering, and data teams to solve complex problems and ensure the highest quality solutions. - Owned the product end-to-end user experience, from the broad scope down to specifics of UI layout. - I have experience in building, revamping, and managing design systems made to scale. Tech stack: Figma, Sketch, Invision, Notion, Zeplin, GitHub, GitVersion, Microsoft Suite, Confluence, Jira, SalesForce, Atlassian, Gitbook, Webflow, Balsalmiq, Affinity Designer, HTML, CSS, Java, Visual Studio Code, ProtoPie ### UX Design Consultant @ Virtual Identity Jan 2022 – Jan 2023 Responsible for concept design and implementation support for global 500 clients. I manage a number of projects as well as design systems. My most notable project is with Siemens: Siemens SiePortal project: - Redesigned and implemented a new ui dashboard design for the company's desktop and mobile store, resulting in a 30% increase in user engagement and a decrease in bounce rate by 15%. -Collaborated with the development team to seamlessly integrate the updated forum system into the ecommerce site, leading to a 25% increase in user activity and a 45% boost in customer satisfaction. - Update and contribute to the design system on a regular basis with documentation and visual design of patterns, components, and pages - Collaborated with cross-functional teams to develop and implement personalized recommendation algorithms, leading to a 30% increase in average order value for online purchases. - Self-managing client budget and communication, implementing a streamlined communication process, reducing response time by 50% and improving overall project efficiency and client satisfaction. - Developed new components and patterns for the design system that increased design consistency across all products and reduced time spent on design iterations by 40%. - Streamlined craft workflow by implementing a new alignment process and workshop system, resulting in a 20% increase in productivity for staff designers. - Hosted workshops and conducted live tool demos to educate team members on accessibility best practices, resulting in a 80% increase in overall knowledge. Technology Stack: Sketch, Figma, Invision, Miro, Confluence, Jira, ClickUp, Protopie, Adobe Suite, Microsoft Teams, Angular, HTML, CSS, Personio ### Product Designer @ Rywave Jan 2022 – Jan 2023 Web3 platform specializing in digital collectibles for B2C and B2B clients. Many of the features described are not yet on the live system. - Spearheaded the enhancement of current digital touchpoints, including the website and product landing page, resulting in a 20% increase in user engagement - Provided crucial implementation support and contributed to the creation of innovative solutions for the product, resulting in a streamlined onboarding process and a 25% reduction in customer support inquiries. - Led the management of the design system, ensuring consistency and scalability across all digital platforms, resulting in a 70% reduction in design inconsistencies and improved collaboration across cross-functional teams. - Created a concept for a user-friendly system dashboard, empowering shop owners to effectively manage their offerings within their personal shops, leading to a 40% increase in shop owner satisfaction. - Designed captivating landing pages for diverse clients, resulting in a 25% increase in lead generation and a 15% improvement in conversion rates, effectively driving business growth and customer acquisition for the respective clients. Technology Stack: Figma, Notion, Slack, GitHub, HTML, CSS, ### Product Designer @ KINEXON Jan 2022 – Jan 2022 | Munich, Bavaria, Germany Startup utilizing real-time tracking and geolocation data for facility management and athlete development. I was responsible for: - Successfully implemented the MVP concept, resulting in a 25% increase in customer engagement with the new feature within the first month of launch. - Improved user comprehension of geo data by 40% through the implementation of intuitive visualization techniques, leading to enhanced decision-making and problem-solving capabilities for customers. - Conducted user research, including interviews and usability testing, resulting in a 15% decrease in user error rates and a 20% increase in overall user satisfaction with the UX/UI design. - Led the redesign of the in-app modular dashboard system, resulting in a significant improvement in usability and ease of use for users, leading to a 30% increase in user adoption and a 25% reduction in user error rates. -Played a pivotal role in the product development lifecycle by creating low-fidelity prototypes for the testing team, facilitating efficient and effective user testing processes that resulted in a 40% reduction in design iterations and a 20% improvement in overall product quality. Technology Stack: Figma, Microsoft Teams, Notion, ### UX/UI Designer @ ivicos GmbH Jan 2021 – Jan 2022 | Munich, Bavaria, Germany ivicos is the creator of a SaaS product for hybrid/remote teams to have a digital office - ivCampus, and a SaaS product for remote users to collaborate - ivSpace. - Managed and executed a comprehensive website and brand redesign project, resulting in a significant improvement of 30% in overall conversion rates. - Conducted user research and utilized design thinking methodologies to redesign ivCAMPUS, resulting in a 30% increase in user engagement and a 20% decrease in user complaints. - Developed and managed a comprehensive design system for ivCAMPUS, which streamlined the design process by 40% and improved consistency across all features. -Collaborated with cross-functional teams to create innovative new features for ivCAMPUS, resulting in an increase of 15% in user retention and a 10% improvement in overall user satisfaction. Technology Stack: Figma, Zeplin, Invision, GitHub, HTML, CSS ### Route Setter @ einstein Boulderhallen Jan 2018 – Jan 2020 | Munich, Bavaria, Germany I started as a volunteer and then got a part time role setting routes and maintaining the climbing gym. - Set routes - Maintain Hold inventory - Clean holds - Climbing gym maintenance and handy work ### Product Designer @ MVST. Jan 2020 – Jan 2020 | Munich, Germany MVST was a small startup agency based out of Munich. 1 month contract in which I assisted in the re-design strategy and conception for a popular game app used in Germany. - Conducted comprehensive user research to inform the concept development, gaining deep insights into user behaviors and preferences, resulting in a user-centered design approach - Led the end-to-end concept creation and visual design process, leveraging user research findings to develop intuitive and aesthetically pleasing designs - Utilized InVision to prototype and conduct extensive testing of the concept, gathering valuable user feedback and insights, leading to iterative design improvements that resulted in a 40% increase in user satisfaction Technology stack: Figma, Invision, Notion, Confluence ### Project Manager - Photography Network @ Bookiply Jan 2018 – Jan 2019 | Munich, Germany Bookiply GmbH offers a software-based tool for homeowners and agencies to manage their vacation rentals. Bookiply simplifies and optimizes the vacation listing process through offering various services for our clients. I managed the photography network of 5 of our major focus regions within Spain, the Balearic Islands, Italy. I was responsible for: - QA for published content - Select content to be used for social media posts and ads - Independently conducting a cost analysis, resourcing and management of my region(s) - Conducting qualitative data analysis to improve consumer experience using UX methodology and creating test site to validate hypothesis on content engagement, increasing client bookings by 80% - Creating internal/external content regarding interior photography, increasing user awareness by 45% - Assist in the design and creation of the internal content management tool ### UX Project Consultant - Community Manager @ Testbirds Jan 2018 – Jan 2018 | Munich, Germany Testbirds is one of the leading software, app and device testing services. While utilizing international crowd-sourced testers to target market needs, Testbirds offers paid test to its 300,000+ users while also teaching their community QA and UX testing skills. I managed the following tasks: - Consulting the sales and project teams on project-based needs - Assisting in usability test moderation and test reporting - Acquiring and onboarding new testers from various countries and meeting specific demographics and psychographics for project needs - Tester recruitment campaigns through various channels (utilizing Google Analytics, FB/Google Ads) - Community support and review - Teaching and creating UX and QA-focused educational materials via the Testbirds E-Learning platform - Creating a Pro Level Birdschool course and lesson plan. - Created concepts and designs for external learning material for testers - Providing data analysis for project needs and consulting the relevant project teams - Creating and planning external content for inbound, tester recruitment, and education ### Web Designer @ Africa Speaks 4 Africa Jan 2017 – Jan 2018 | Remote Africa Speaks 4 Africa is an independent online publication that promotes information and issue exchange on Africa, for Africa and by Africans. The site was created to bring together a diverse spectrum of African voices from both past and present to share their perspectives, insights, and ideas about the current and future state of the continent. I was responsible for: - Managing publications and website content - Maintaining website aesthetics - Updating and maintaining website design on WordPress Technology Stack: Wordpress, HTML, CSS ### Research, Acquisitions, and Content Manager @ ArtUnited Jan 2017 – Jan 2017 | Manhattan, New York ArtUnited uses the visual arts to bring together emerging and established contemporary visual artists to create cultural events, talks, and initiatives that inspire social change. I led and managed international client acquisitions while in Europe and Malaysia. I was responsible for researching clients and trends while assisting the team remotely, curating content and onboarding new members. ### Operations Manager @ EDGE Funders Alliance Jan 2016 – Jan 2016 | Manhattan, New York EDGE Funders Alliance is an organization of donors and philanthropists committed to global social change from a bottom-up, grassroots approach. I began my journey with EDGE as an Intern. Once my internship was complete I was Operations Manager. My responsibilities were: - Leading team operational support - Onboarding, communicating and supporting new and existing members - Develop and maintain the WordPress website - Research and create content for newsletter/blogs ### Desk Staff/Trainer @ The Cliffs Climbing + Fitness Jan 2016 – Jan 2016 | Queens, New York - Managed desk operations via Rock Gym Pro (checked in members, signed up new guests) - Provided customer service - Performed belay safety tests - Led trainings for climbers 15 and up - Led day camps for younger climbers 16 and under ### Management Intern @ Cooperativa Sulá Batsú Jan 2015 – Jan 2015 | San José, Costa Rica Sulá Batsú is a solidarity social economy company founded in 2005 with the aim of encouraging and strengthening local development through work with organizations, social enterprises, community networks and social movements at the national, regional and global levels. I was responsible for maintaining the arts and culture gallery of Sula Batsu, hosting art and music events, working in the boutique store - El Hidrante – and responsible for organizing and hosting events. I also took initiative in teaching business level English to my work colleagues. ## Education ### Bachelor of Arts - BA Long Island University ### UX Certification in UX Design CareerFoundry ### How To Design Experiences For AI IxDF - The Interaction Design Foundation ### How To Design With And For AI IxDF - The Interaction Design Foundation ### Certificate in Design Systems Memorisely ### Semester At Sea / ISE ### Bachelor of Arts - BA Ohio University ## Contact & Social - LinkedIn: https://linkedin.com/in/ajones1015 - Portfolio: https://anthonys-portfolio-2-0fc148.webflow.io/ --- Source: https://flows.cv/anthonyj JSON Resume: https://flows.cv/anthonyj/resume.json Last updated: 2026-03-31