# Anthony King > Product/UX Design Location: Pacifica, California, United States Profile: https://flows.cv/anthonyking Hello! I'm a product and UX design specialist with 15 years of experience working with small-large scale startups building 0 to 1 products in San Francisco Bay Area's tech industry. In addition to leading scrappy design teams, I deliver UX, UI, and visual design in the desktop app, mobile app, and responsive web arenas. Check out some of my work at www.nicelyneatly.com. ## Work Experience ### Staff Product Designer @ Ironclad Jan 2025 – Present ### Principal Product Designer @ OnePay Jan 2023 – Jan 2024 | San Francisco, California, United States Products: One, One@Work Summary: Led design for three product verticals – Money Movement, Retail, and One@Work, serving over 5 million customers. • Increased transfer volume by $22M in one year by designing and launching a user-friendly peer to peer transfer product that was used by 8% of customers • Managed the design pipeline for more than 15 high-traffic features while overseeing resources to ensure timely launches of impactful, scalable, and well-crafted products • Facilitated cross-functional workshops with product managers and engineers to align design solutions with business needs, increasing squad efficiencies ### Director of Product Design @ GGWP Jan 2021 – Jan 2023 | San Francisco, California, United States Products: GGWP, Ohai, Forge Summary: Led a team of designers to build AI-powered products combatting hate speech and toxicity in gaming, a customizable Zoom background creator, and a web3 gaming community and rewards platform. • Designed and launched a groundbreaking 0 to 1 Web3 platform that successfully built a community of over 280K Discord users and generated $2M in revenue in its first year of availability to the public • Drove strategic design initiatives and rapidly created high level vision artifacts to secure alignment with executive leaders, product managers, and engineering team stakeholders to ensure customer problems were solved empathetically while business goals were always in focus • Built and scaled the design team from scratch, recruiting and mentoring 4 designers to support multiple projects while fostering a culture of creativity and collaboration ### Lead Product Designer @ Akili Interactive Jan 2020 – Jan 2021 | Larkspur, California, United States Products: EndeavorRX, Caregiver and Patient Portal Summary: Led the redesign of the patient and guardian portal for Akili’s digital medicine platform, and designed a treatment tracking mobile app for iOS and Android. • Redesigned the patient and guardian portal for Akili’s digital medicine platform, streamlining three distinct flows into one simplified journey that reduced onboarding times by an average of 10 minutes per user • Created processes for validating product and design assumptions prior to development by testing concepts, prototypes, and visuals with active customers during customer research sessions • Designed a mobile app that gave patients and guardians the ability to track overall treatment progress that increased overall retention and treatment completion by 14% ### Product Design Manager @ Humble Bundle Jan 2018 – Jan 2020 | San Francisco, California, United States Products: Humble Choice, Humble Store, Humble Bundles Summary: Transformed Humble Bundle design team’s approach to product design, and spearheaded the redesign of the Humble Monthly subscription business. • Redesigned the company’s flagship monthly subscription product that has over 4m customers leading to a net revenue increase of 400%/$140m ARR the year it launched • Introduced a design system that standardized UI and interaction elements across the Humble Store, Humble Bundle, and subscription products that decreased the time to launch new features by 20% • Increased the design team’s output by overseeing and mentoring a team of three designers, and implementing the concept of having domain experts per product vertical / squad ### Senior Product Designer @ MODE, Inc. Jan 2016 – Jan 2018 | San Mateo, CA Products: Mode Sensor Cloud, Vehicle Research Cloud, Mode Partner Dashboards • Led end-to-end design efforts during MODE’s pivot to a B2B SaaS IoT cloud solutions agency, and worked closely with business partners to define, scope, and build 0 to 1 products for their respective companies • Created the company’s first design system that decreased production timelines for each project, and ensured new client features were always additive and contributed back to the design system • Delivered client projects under tight deadlines increasing client satisfaction, trust, and retention. This improved repeat business from known clientele over the course of 12 months for three different companies ### Senior UX/UI Designer @ Plays.tv Jan 2014 – Jan 2016 | Redwood Shores, CA Products: Raptr website, Raptr Desktop Client, Plays.tv website, Plays.tv Desktop Client • Owned the redesigns of Raptr's most trafficked pages (homepage, forums, and video content pages), resulting in a 40% increase in engagement and improved click-through rates • Played a key role in the creation and launch of Plays.tv (a company and product spun out of Raptr) owning the design of the Windows desktop client experience from initial strategy and concept to a fully functional consumer product • Collaborated closely with the design director and the VP of product to scope post launch features of the Plays.tv product family based on customer feedback, and overarching business goals ### UI/UX Designer @ 50 Cubes Jan 2012 – Jan 2014 | San Francisco, CA Products: Wardrobe.me, Gemstone Journey, Shop Spot, Mall World, Fashion Tale Designed mobile and social game interfaces and experiences played by millions of users on Facebook and mobile platforms. The product reached 11M MAU at it s peak, generated 7 figure monetization • Owned the UX and UI design for various mobile and social games like Gemstone Journey and Fashion Avenue. Co-created game elements that increased retention for active users • Utilized A/B testing to optimize user flows, directly improving user retention and increasing overall in-app purchases • Owned the design of Wardrobe.me, a fashion based social network for iOS and Android mobile devices, as well as the responsive web. Partnered closely with Product and Engineering to quickly ship, get customer feedback, and iterate towards success ### UI/UX Designer - Zaggle / Trademarkia @ Contract Design Jan 2012 – Jan 2012 | San Francisco, CA Products: Instaroo, WillCapsule, Music Match, Game Deck • Collaborated with multiple client stakeholders to define feature sets for mobile games and apps. Conceptualized and shipped end-to-end user flows, interactions, and visuals for each project • Rapidly tested concepts by leveraging reusable patterns across different product types to validate which apps and games resonated best with various customer cohorts • Performed product research and created mood boards including video, visual imagery, and music, to effectively communicate design concepts during stakeholder pitches ### Co-Founder @ Grind Factory Jan 2010 – Jan 2012 | San Francisco, CA Product: Control and Conquest Co-founded a mobile gaming startup, and co-developed a location based multiplayer role playing game for the iPhone 4 as part of a two-person team • Wore many hats for my company, and acted as the art director, UX/UI designer, sound designer, marketing designer, and copywriter • Co-created game elements and core concepts including location service behaviors, combat mechanics, narrative, and multiplayer functionality. Also served as a lead to a contracted illustrator Engadget article (originally ran on Joystiq.com): https://www.engadget.com/2011-11-20-the-joystiq-indie-pitch-control-and-conquest.html ## Contact & Social - LinkedIn: https://linkedin.com/in/nicelyneatly - Portfolio: http://www.nicelyneatly.com --- Source: https://flows.cv/anthonyking JSON Resume: https://flows.cv/anthonyking/resume.json Last updated: 2026-03-30