(contract via PRPL)

Building thoughtful digital experiences across product, brand, and marketing — helping businesses tell their story better and connect with the people they serve. As founder and lead designer, I wear a lot of hats (some more comfortable than others), but the heart of my work is designing products that are both beautifully crafted and deeply useful.

Key experience:

• Led end-to-end product design for startups and established companies across industries like construction, e-commerce, hospitality, and tech

• Created digital brand systems that clarified positioning and built trust with target audiences

• Launched marketing websites and campaign assets that boosted client visibility and sales

• Acted as a strategic partner to founders, advising on product-market fit, brand strategy, and customer experience

• Built small multidisciplinary teams around projects, fostering collaboration between design, development, and marketing

Not just designing screens — shaping strategy, systems, and stories.

At Huge, a global design and technology agency, I worked with Commerce/BigCommerce brand, one of the leading e-commerce platforms, to evolve their product experience and visual foundation as they scale toward a more modern, enterprise-focused future.

My focus was on creating visually consistent, responsive UI across marketing and merchant-facing tools, all while contributing to a growing design system that needed to flex across surfaces, teams, and brand constraints.

As a senior visual designer embedded with product and brand teams, I collaborated closely with developers, PMs, and client stakeholders to ship polished interfaces, support design QA, and refine system-level components with clarity and scalability in mind.

Key experience:

• Designed responsive UI across BigCommerce’s core marketing and merchant tools, balancing usability with visual refinement

• Contributed to an evolving design system in Figma, supporting consistency across multiple teams and product surfaces

• Collaborated with product managers, engineers, and brand stakeholders to align visual direction with business goals

• Supported QA and production handoff, ensuring design intent carried through to final implementation

(Sometimes good design isn’t just what users notice, it’s what makes the whole system feel invisible.)

At Bloomreach, a leader in AI-driven commerce experiences, I helped design the next generation of tools that power product discovery, personalization, and customer insights for some of the world’s largest retailers.

My work focused on making complex AI capabilities feel intuitive and actionable — so merchandisers, marketers, and business leaders could actually harness their potential, not just admire them.

As a senior product designer, I collaborated closely with engineers, data scientists, and product teams to ship tools that didn’t just meet user needs — they redefined what users could expect from enterprise e-commerce platforms.

It was a place where small design details could ripple out into major business outcomes — and where thoughtful UX often meant the difference between a powerful platform and a powerful platform people actually loved using.

Key experience:

• Led design for AI-driven merchandising tools that surfaced real-time insights, helping retailers personalize customer journeys at scale

• Designed a next-generation product grid editor for merchandisers, balancing flexibility with ease of use across global enterprise clients

• Shaped new features for Bloomreach Discovery, including insights dashboards and smart product recommendations

• Partnered closely with PMs, engineers, and data scientists to align product strategy with user experience

• Contributed to design system evolution, improving design consistency and speed across multiple teams

(Sometimes the biggest win wasn’t just shipping a feature — it was making the messy middle feel a little less messy.)

Bloomreach is the leader in digital and commerce experience™. Our flagship product, brX, is the only digital experience platform built specifically for brands, retailers and B2B companies who want to grow their revenue online while delivering each of their customers a premium, personalized experience. brX is the only platform that combines content and experience management with market-leading, AI-driven search, merchandising and personalization together in one efficient, modern platform.

Bloomreach serves over 250 companies globally including Neiman Marcus, CapitalOne, Staples, NHS Digital, Bosch, Puma, and Marks & Spencer. A global network of certified partners includes Accenture Interactive, WPP, and market-leading commerce platforms.