# Anthony Nguyen > Sr. Product Designer, Ex-BloomReach — Stay Sharp. Stay Human. Design with Purpose. Location: San Francisco, California, United States Profile: https://flows.cv/anthonynguyen1 Senior Product Designer based in San Francisco with a passion for solving complex UX challenges and crafting highly detailed, user-centric interfaces that spark joy and drive engagement. With 10+ years of experience across industries including Cloud Computing, Biotech, Hospitality, and Non-Profits, I specialize in designing intuitive, scalable digital experiences that bridge the gap between business objectives and user needs. I see technology as a tool for enhancing communication and accessibility, always prioritizing people over pixels. I’ve led major product redesigns and UX/UI strategies, including the Bloomreach Compass digital marketing solution, which won the 2016 Edison Gold Award. I thrive in cross-functional teams, collaborating closely with engineers, product managers, and stakeholders to bring seamless experiences to life. My expertise extends beyond design into full-stack development (MERN stack), allowing me to bridge the gap between UI/UX and implementation. Core Strengths ✔ UX/UI Strategy & Product Design – Led award-winning digital experiences and customer-facing platform redesigns. ✔ User Research & Testing – Conducted A/B tests and usability studies to refine user experiences and reduce friction points. ✔ Project Management & Collaboration – Worked with cross-functional teams to optimize workflows, reduce development time, and enhance design consistency. ✔ Branding & Visual Identity – Led rebranding initiatives, including a site-wide redesign that improved engagement. Technical Skills & Tools 🔹 Design & Prototyping: Figma, Sketch, Adobe Suite (Photoshop, Illustrator, InDesign, After Effects, Premiere), Blender 3D, Spline 🔹 Development: HTML, CSS, JavaScript, React, Node.js, MongoDB (MERN Stack) 🔹 Usability & Testing: Wireframing, User Flows, A/B Testing, Information Architecture 🔹 Collaboration & Workflow: Jira, Trello, Miro, Webflow Always excited to take on new challenges and innovative projects—let’s connect! ## Work Experience ### Lead Product Designer @ Fueled Jan 2026 – Present | San Francisco Bay Area (contract via PRPL) ### Co-Founder, Design Director (Experience Design) @ Monocle | Creative Marketing Agency Jan 2024 – Present | San Francisco, California, United States Building thoughtful digital experiences across product, brand, and marketing — helping businesses tell their story better and connect with the people they serve. As founder and lead designer, I wear a lot of hats (some more comfortable than others), but the heart of my work is designing products that are both beautifully crafted and deeply useful. Key experience: • Led end-to-end product design for startups and established companies across industries like construction, e-commerce, hospitality, and tech • Created digital brand systems that clarified positioning and built trust with target audiences • Launched marketing websites and campaign assets that boosted client visibility and sales • Acted as a strategic partner to founders, advising on product-market fit, brand strategy, and customer experience • Built small multidisciplinary teams around projects, fostering collaboration between design, development, and marketing Not just designing screens — shaping strategy, systems, and stories. ### Senior Visual Designer @ Huge Jan 2025 – Jan 2026 | San Francisco, California, United States At Huge, a global design and technology agency, I worked with Commerce/BigCommerce brand, one of the leading e-commerce platforms, to evolve their product experience and visual foundation as they scale toward a more modern, enterprise-focused future. My focus was on creating visually consistent, responsive UI across marketing and merchant-facing tools, all while contributing to a growing design system that needed to flex across surfaces, teams, and brand constraints. As a senior visual designer embedded with product and brand teams, I collaborated closely with developers, PMs, and client stakeholders to ship polished interfaces, support design QA, and refine system-level components with clarity and scalability in mind. Key experience: • Designed responsive UI across BigCommerce’s core marketing and merchant tools, balancing usability with visual refinement • Contributed to an evolving design system in Figma, supporting consistency across multiple teams and product surfaces • Collaborated with product managers, engineers, and brand stakeholders to align visual direction with business goals • Supported QA and production handoff, ensuring design intent carried through to final implementation (Sometimes good design isn’t just what users notice, it’s what makes the whole system feel invisible.) ### Senior Product Designer @ Bloomreach Jan 2016 – Jan 2023 | Mountain View, CA At Bloomreach, a leader in AI-driven commerce experiences, I helped design the next generation of tools that power product discovery, personalization, and customer insights for some of the world’s largest retailers. My work focused on making complex AI capabilities feel intuitive and actionable — so merchandisers, marketers, and business leaders could actually harness their potential, not just admire them. As a senior product designer, I collaborated closely with engineers, data scientists, and product teams to ship tools that didn’t just meet user needs — they redefined what users could expect from enterprise e-commerce platforms. It was a place where small design details could ripple out into major business outcomes — and where thoughtful UX often meant the difference between a powerful platform and a powerful platform people actually loved using. Key experience: • Led design for AI-driven merchandising tools that surfaced real-time insights, helping retailers personalize customer journeys at scale • Designed a next-generation product grid editor for merchandisers, balancing flexibility with ease of use across global enterprise clients • Shaped new features for Bloomreach Discovery, including insights dashboards and smart product recommendations • Partnered closely with PMs, engineers, and data scientists to align product strategy with user experience • Contributed to design system evolution, improving design consistency and speed across multiple teams (Sometimes the biggest win wasn’t just shipping a feature — it was making the messy middle feel a little less messy.) ### Product Designer @ Bloomreach Jan 2012 – Jan 2016 | Mountain View, CA Bloomreach is the leader in digital and commerce experience™. Our flagship product, brX, is the only digital experience platform built specifically for brands, retailers and B2B companies who want to grow their revenue online while delivering each of their customers a premium, personalized experience. brX is the only platform that combines content and experience management with market-leading, AI-driven search, merchandising and personalization together in one efficient, modern platform. Bloomreach serves over 250 companies globally including Neiman Marcus, CapitalOne, Staples, NHS Digital, Bosch, Puma, and Marks & Spencer. A global network of certified partners includes Accenture Interactive, WPP, and market-leading commerce platforms. ### UX/Visual Designer @ LetsTalk.com Jan 2010 – Jan 2012 | San Francisco, CA LetsTalk.com made it easier for people to compare, shop, and buy phones and wireless plans online — and as lead designer, I helped redesign some of the most critical parts of that journey. It wasn’t just about a clean UI; it was about untangling a surprisingly messy shopping experience and making it feel intuitive. Key experience: • Acted as lead designer for a major milestone: full redesign of the Shop and Plans browsing experience across desktop and mobile • Developed user interface concepts for HTML/CSS web pages, aligning with both primary site and partner brand guidelines (including Walmart, T-Mobile, Motorola, and Samsung) • Produced marketing emails, splash pages, and promotional graphics that boosted sales for high-traffic affiliates • Collaborated with marketing, design, and engineering teams to scope projects, brainstorm enhancements, and build campaign experiences • Implemented new UX features and visual improvements to drive both conversion rates and user satisfaction • Updated site content across primary and affiliate sites under tight deadlines, with a focus on accuracy and consistency • QA-tested design projects in live production environments before release (Shop pages might seem simple until you’re mapping a hundred carriers, plans, and fine-print quirks — all while trying to keep the customer from rage-quitting.) ### Interactive/Visual Designer @ Detati Communications Jan 2006 – Jan 2010 | Sunnyvale, CA Detati Communications was a full-service marketing agency where no two projects — or days — were ever quite the same. I worked as part of the web division, helping a wide range of clients build their online presence through websites, applications, email campaigns, and digital advertising. My role spanned the full project lifecycle: from meeting with clients to understand their goals, to planning layouts and graphical elements, to coding and launching fully functional sites. I also maintained existing websites and newsletters, keeping client content fresh and accurate. Beyond web development, I supported multimedia needs — producing Flash banner ads, building interactive assets, and pitching in wherever digital touchpoints needed design support. The work demanded agility: balancing creative design thinking with practical technical execution, often on tight timelines and across shifting priorities. It sharpened not just my technical skills, but my instincts for how to translate a client’s vision into something real, usable, and impactful. Key experience: • Designed and developed new websites and web applications based on client needs, from discovery sessions through launch • Planned site layouts and graphical elements, blending brand identity with intuitive user flows • Built templates and customized web functionality through HTML/CSS, JavaScript, and CMS platforms • Maintained and updated existing websites and email newsletters, often juggling multiple client timelines • Produced Flash banner ads and other multimedia assets for marketing campaigns (yes, back when Flash still ruled parts of the web) • Provided direct client support via email, helping troubleshoot issues and refine design updates • Balanced creative freedom with strict marketing or brand constraints depending on project needs ### Web/Visual Designer @ Luxe Jewels (now Stella Dot) Jan 2006 – Jan 2006 | Burlingame, CA Luxe Jewels was an early e-commerce brand that empowered women to build independent businesses as jewelry stylists — a kind of “social selling” model before it became mainstream. The company operated both a public-facing online store and a private members-only portal for its stylists, and I was responsible for keeping both sides running smoothly on a daily basis. My work ranged from updating store inventory and publishing press releases to photographing new jewelry collections for catalogs and web features. I also designed print collateral, such as instruction sheets for DIY jewelry kits, and occasionally contributed copywriting to support product launches. Because Luxe Jewels was a lean team, I had a hand in nearly every aspect of digital operations. It was a fast-moving, detail-driven environment where small improvements — a better photo, a clearer product description, a cleaner layout — could make a big difference in customer experience and sales. Looking back, it taught me how important small details are in shaping a brand’s perception — and how creativity and operational rigor go hand in hand when you’re building something that customers truly connect with. Key experience: • Maintained and updated e-commerce inventory, ensuring product listings and stock were accurate and appealing • Photographed jewelry for print catalogs, web listings, and promotional assets (developing a strong eye for lighting and detail along the way) • Designed printed instruction sheets and packaging collateral for the DIY Jewelry Kits program • Supported website updates for both customer-facing storefront and exclusive stylist/member portals • Wrote occasional copy for product descriptions, marketing assets, and kit materials ## Education ### Certificate in Full-Stack Coding Bootcamp UC Berkeley Extension ### BS in Advertising and Journalism San José State University ### Bachelor's degree in Advertising San José State University ## Contact & Social - LinkedIn: https://linkedin.com/in/anthonynguyen408 - Website: http://faculty.studio --- Source: https://flows.cv/anthonynguyen1 JSON Resume: https://flows.cv/anthonynguyen1/resume.json Last updated: 2026-04-05