As a design leader within Wells Fargo’s enterprise innovation team, I’ve worked with our scrappy team to shape the team’s culture, work processes, and strategic approach to building emerging technology prototypes. Led international teams to explore Metaverse, Digital Identity, and Crypto/Web3, resulting in at least three new patents. Drove cross-functional collaboration between design, engineering, and business stakeholders to align innovation efforts with enterprise goals.

Key Contributions:

• Shaped design culture & processes within a small, high-impact enterprise innovation team.

• Led international teams to develop and prototype next-generation financial experiences.

• Drove patent-worthy innovations in Metaverse, Digital Identity, and Crypto/Web3.

• Worked across disciplines (engineering, product, strategy, and leadership) to drive adoption of emerging tech.

Clients:

AKQA

Brandcast

DanceChurch

Grain

Oath

Plaid

Charlotte Cramer [author of “The Purpose Myth”]

Tendel

Led design strategy and innovation for a lean, high-impact team working across both in-market operations and HQ. Focused on scaling Lyric’s “Operations Light” brand ethos through Human-Centered Design, aligning business needs with customer experience. Spearheaded research and in-market prototyping, surfacing insights that drove revenue growth and stronger community partnerships with residents, local businesses, and property owners.

Key Contributions:

• Defined and implemented design-driven strategies to enhance guest experiences and operational efficiency.

• Partnered cross-functionally with operations, product, and business teams to test and scale new revenue opportunities.

• Led rapid prototyping and market experiments to uncover insights that shaped service design and strategic initiatives.

Creative Direction, Experience Design, and Design Strategy.

The work I did with purpose led executive teams helped to build out organizational change both strategically as well as in physical spaces. Facilitating conversations, and working sessions that surfaced new ideas and opportunity areas.

I helped bring to life a book of principles for financial leaders, constructed immersive experiences, conducted user testing, supported the product team to push the usability of new products, mentored designers, and brought research and strategy to life for our clients.

Creative Direction, UX Design, and Design Strategy.