# Anthony Stimola > Design Led Product Leader [Design & Strategy] Location: San Francisco, California, United States Profile: https://flows.cv/anthonystimola I’m a design leader driven by the intersection of emerging technology, human behavior, and business innovation. Over the past few years, I’ve helped shape enterprise strategy and future-facing prototypes across digital identity, Web3, and spatial computing—earning multiple patents and influencing how a Fortune 50 bank navigates the next wave of financial services. With a background in startup culture and enterprise R&D, I specialize in translating ambiguity into momentum—building multidisciplinary teams, crafting scalable visions, and creating value beyond the screen. Now, I’m focused on leading design teams that aren’t just solving today’s problems, but defining what’s next. ## Work Experience ### Senior Lead Product Designer, Executive Director @ Wells Fargo Jan 2021 – Present | San Francisco, California, United States As a design leader within Wells Fargo’s enterprise innovation team, I’ve worked with our scrappy team to shape the team’s culture, work processes, and strategic approach to building emerging technology prototypes. Led international teams to explore Metaverse, Digital Identity, and Crypto/Web3, resulting in at least three new patents. Drove cross-functional collaboration between design, engineering, and business stakeholders to align innovation efforts with enterprise goals. Key Contributions: • Shaped design culture & processes within a small, high-impact enterprise innovation team. • Led international teams to develop and prototype next-generation financial experiences. • Drove patent-worthy innovations in Metaverse, Digital Identity, and Crypto/Web3. • Worked across disciplines (engineering, product, strategy, and leadership) to drive adoption of emerging tech. ### Creative Direction & Brand Strategy @ AnthonyStimola Jan 2020 – Present | San Francisco, CA, United States Clients: AKQA Brandcast DanceChurch Grain Oath Plaid Charlotte Cramer [author of “The Purpose Myth”] Tendel ### Design Manager, Product & Experience Design @ Lyric Jan 2019 – Jan 2020 | San Francisco, California Led design strategy and innovation for a lean, high-impact team working across both in-market operations and HQ. Focused on scaling Lyric’s “Operations Light” brand ethos through Human-Centered Design, aligning business needs with customer experience. Spearheaded research and in-market prototyping, surfacing insights that drove revenue growth and stronger community partnerships with residents, local businesses, and property owners. Key Contributions: • Defined and implemented design-driven strategies to enhance guest experiences and operational efficiency. • Partnered cross-functionally with operations, product, and business teams to test and scale new revenue opportunities. • Led rapid prototyping and market experiments to uncover insights that shaped service design and strategic initiatives. ### Senior Designer @ IDEO Jan 2017 – Jan 2019 | San Francisco, California Creative Direction, Experience Design, and Design Strategy. The work I did with purpose led executive teams helped to build out organizational change both strategically as well as in physical spaces. Facilitating conversations, and working sessions that surfaced new ideas and opportunity areas. I helped bring to life a book of principles for financial leaders, constructed immersive experiences, conducted user testing, supported the product team to push the usability of new products, mentored designers, and brought research and strategy to life for our clients. ### Communications Designer @ IDEO Jan 2014 – Jan 2017 | San Francisco, California Creative Direction, UX Design, and Design Strategy. ### Designer @ SYPartners Jan 2013 – Jan 2014 | San Francisco Bay Area Our work with CEO's and their support teams lead us into systemic problem solving for brands that range a wide variety of industries including—retail, hospitality, product design, social media, food, public education, and tech. Not only in traditional design execution, but also through ethnographic interviews, immersive culture study, and an overarching rule of design thinking. ### Designer @ Hybrid Design Inc. Jan 2013 – Jan 2013 | San Francisco Bay Area My team worked with Nike to develop an internal learning app for their sneaker development/design team. We designed a nonlinear solution for an otherwise linear platform. ### Consulting Art Director @ dot429 Jan 2013 – Jan 2013 | San Francisco Bay Area Working directly with the founder, Richard Klien, I built a brand system and strategy for their new quarterly print publication. Collectively we explored their existing brand system, rethinking how it worked beyond its previously web-based presence. ### Designer @ Indicate Design Groupe Jan 2012 – Jan 2012 | San Francisco Bay Area My team produced a wide variety of brand collateral, and illustrations for Uber as they ran their initial rollouts across the states. Working closely with the Studio's Principle, we built out a typeface prototype for the organization to use across the brand. Additionally supporting with business development decks and designing possible solutions for final pitches. ### Design [Intern] @ Moving Brands Jan 2011 – Jan 2011 | San Francisco Stepping in as the lead designer, I worked primarily on a rebrand project for Sean Penn's non-profit Help Haiti Home and a support campaign. Building out a brand system for the nonprofit, including a storytelling platform in order to express their impact in Haiti. ### Freelance Graphic Designer @ Jive Records Jan 2005 – Jan 2007 | Manhattan, New York, United States I was responsible for designing several major album packages as well as POPs and other consumer end print ads. Working directly with major acts and their A&R teams to build an identity system and logo concepts. ## Education ### Master of Fine Arts - MFA in The School of Graphic Design Academy of Art University ### Bachelor of Fine Arts - BFA in Graphic Design Keene State College ### CPE [Continuing Professional Education] in Graphic Design School of Visual Arts ## Contact & Social - LinkedIn: https://www.linkedin.com/in/anthonystimola - Website: http://www.stimoladesign.com --- Source: https://flows.cv/anthonystimola JSON Resume: https://flows.cv/anthonystimola/resume.json Last updated: 2026-04-07