Defining earning experiences for Cash App’s millions of users.

• Defined the interaction model for payment links, transforming a listings-based concept into a streamlined request flow. Scaled to GA.

• Developing the initial vision for a Modern Earner initiative, building the strategic and design foundation for how Cash App approaches income visibility beyond the Paychecks applet.

Led design for Square Appointments’ expansion into the fitness vertical, introducing new scheduling and revenue models while preserving backwards compatibility for existing sellers.

• Designed Classes, extending Square Appointments from 1:1 to capacity-based group bookings. Anchored decisions around fitness studio workflows to prevent scope creep across a broader fitness market.

• Designed and launched Packages, introducing a credit-based entitlement model unifying purchase, redemption, and scheduling across Square’s ecosystem. Pushed back on shortcuts that would have misapplied existing retail infrastructure.

Expanded Affirm’s design surface beyond the checkout moment into everyday financial engagement.

• Redirected Cash Back Rewards away from a standalone rewards destination toward automatic deposits into Affirm’s existing high-yield savings account, creating a differentiator competitors couldn’t easily match.

• Refreshed the native mobile shopping experience to improve merchant discovery, extending engagement beyond the moment of purchase. Increased loan originations and 90-day repeat origination rate.

Designed across driver-facing and internal products during Uber’s pre-IPO growth phase.

• Contributed to Uber Pro, embedding tiered rewards into high-frequency driver surfaces through cross-team negotiation. Reduced driver cancellations by 25–30% and increased trip acceptance by 1–2%.

• Led design of Bliss, Uber’s internal support platform, unifying rider, driver, and trip data into a single workspace and replacing fragmented third-party tools. Improved agent efficiency by 55%.