•Spearheaded the technical foundation for the Iris iOS app by evolving the UIKit codebase to strategically leverage SwiftUI for new components. Established a modularized architecture, type-safe assets with SwiftGen and SwiftFormat for consistent code style.
•Architected concurrency solutions and background tasks to enable a responsive, real-time user experience. Cultivated a data-driven performance culture by integrating Sentry and New Relic, conducting benchmarks with Instruments to optimize performance.
•Automated CI/CD pipeline for beta and production releases. Implemented focused unit testing strategy and leveraged AI tools to accelerate development without compromising quality.
•Drove key user engagement metrics by implementing seamless Universal Links and real-time updates. Partnered with marketing to leverage mobile analytics, informing data-driven strategies for user acquisition and retention.