I work at the intersection of strategy, design, and execution.
I help companies understand what’s actually blocking growth, then fix it across brand, product, and marketing systems.
Worked across UX and HubSpot to improve user flows, build custom templates, and create scalable page systems. Translated business needs into clear interfaces and supported implementation through Figma, HubDB, and development alignment.
Led UI/UX across Koncert’s product suite, redesigning the experience into a cohesive system that improved usability and reduced churn. Also led brand direction and supported CRM structure, aligning product, marketing, and operations.
Led rebranding and marketing operations at Netenrich, optimizing HubSpot CRM, fixing Salesforce integrations, and building workflows to reduce data errors. Defined go-to-market structure inside the CRM and led the migration from WordPress to HubSpot while working directly with C-level and product marketing teams.
Led global campaigns and localized strategies at Talenthouse, working with multinational brands and artists to drive engagement and platform growth. Managed content, partnerships, and the Brazil launch, expanding reach to millions of users per campaign.
