# Antonio Guedes

> Founder | Lead Creative Strategist | UX Designer

Location: Los Angeles, California, United States
Profile: https://flows.cv/antonioguedes

I work at the intersection of strategy, design, and execution.
I help companies understand what’s actually blocking growth, then fix it across brand, product, and marketing systems.

My experience across multinational companies, including Adidas, EMI Music, Warner Music Group, Tomorrowland, and UGG, to name a few, was built over time and sharpened through hands-on work with behavioral science, UX design, brand positioning, and campaign strategy.

I’ve also worked closely with SMBs and mid-market teams, bringing the same level of thinking into environments that need clarity and execution.

Today, I connect business decisions, user experience, and execution into one system.

Through PHRUTOS, I find what’s broken, say it straight, and fix it.

You come in with what you want. I’ll help you see what actually needs to happen.

## Work Experience
### Founder | Lead Creative Strategist | UX Designer @ PHRUTOS Creative
Jan 2013 – Present | Los Angeles, CA
At PHRUTOS, I work across strategy, design, and execution, helping teams identify what’s not working and turn that into clear direction and outcomes.

### UX Designer | HubSpot Consultant @ AEM Corporation
Jan 2022 – Jan 2024 | Los Angeles, CA
Worked across UX and HubSpot to improve user flows, build custom templates, and create scalable page systems. Translated business needs into clear interfaces and supported implementation through Figma, HubDB, and development alignment.

### Lead Product Designer | HubSpot Consultant @ Koncert
Jan 2020 – Jan 2024 | Los Angeles, CA
Led UI/UX across Koncert’s product suite, redesigning the experience into a cohesive system that improved usability and reduced churn. Also led brand direction and supported CRM structure, aligning product, marketing, and operations.

### HubSpot Consultant | CMS Migration Consultant @ Netenrich, Inc.
Jan 2022 – Jan 2023 | Los Angeles, CA
Led rebranding and marketing operations at Netenrich, optimizing HubSpot CRM, fixing Salesforce integrations, and building workflows to reduce data errors. Defined go-to-market structure inside the CRM and led the migration from WordPress to HubSpot while working directly with C-level and product marketing teams.

### Country Manager @ Talenthouse
Jan 2011 – Jan 2012 | 542 High Street, Palo Alto Ca
Led global campaigns and localized strategies at Talenthouse, working with multinational brands and artists to drive engagement and platform growth. Managed content, partnerships, and the Brazil launch, expanding reach to millions of users per campaign.

### UX | Graphic Designer @ Webscape
Jan 2006 – Jan 2011 | Brazil
Built early experience in UX, web design, and development, delivering websites, branding, and marketing for SMBs and entrepreneurs. Worked hands-on across design and code, helping businesses establish and grow their digital presence.

### Graphic Designer | Marketing Manager @ BRAZA! Productions
Jan 2009 – Jan 2010 | San Francisco Bay Area
Managed event production and marketing, driving audience growth and brand recognition across live events. Contributed to hundreds of productions, including official music production for Macy’s Brazil Flower Show, with the company later recognized by SF Weekly.


## Education
### Professional Diploma in User Experience in UX Design
UX Design Institute


## Contact & Social
- LinkedIn: https://linkedin.com/in/guedesantonio
- Portfolio: http://www.phrutos.com

---
Source: https://flows.cv/antonioguedes
JSON Resume: https://flows.cv/antonioguedes/resume.json
Last updated: 2026-03-31