São Paulo, Brazil
Led UX strategy across multiple product areas, driving discovery, research, and prototyping in close collaboration with senior leadership and cross-functional stakeholders to shape product direction and deliver high-impact, scalable user experiences.
Architected and evolved the Marsh Design System from foundational elements to scalable components — defining grid, spacing, typography, color tokens, and accessibility standards — enabling consistent, performant, and reusable experiences across multiple products and teams.
Designed and scaled enterprise B2B dashboard experiences for Marsh clients across Property Risk and Risk Finance, enabling data-driven decision-making by transforming complex, multi-source risk and financial data into actionable insights through structured information architecture and advanced data visualization.
Established reusable system patterns for data-heavy interfaces (cards, tables, filters, alerts), reducing design redundancy and accelerating delivery across teams.
Bridged design and engineering through frontend-aware contributions, supporting component implementation via Storybook and MCP server workflows, ensuring alignment between design specifications and production-ready code.
Worked end-to-end across the product lifecycle — from discovery and research through prototyping, delivery, and validation — leveraging usability testing, analytics, and behavioral insights (e.g., heatmaps) to continuously optimize user experience and drive measurable outcomes.
Strengthened design operations by improving documentation, design-to-development workflows, and user story definition, increasing collaboration efficiency and driving adoption of design system standards across teams.
São Paulo, Brazil
Design new user experiences, applying lean principles and user-center design, iterating to create new features for the website Minha Claro Móvel, focusing on usability, accessibility, and responsive mobile-first, working collaboratively with my teammates towards evolving the product experience with consistency and a holistic view.
Research and design aligned with the business goals
Designing new concepts, wireframes, and interactive prototypes
Create and analyze usability tests with Maze
Analyze data, understanding user behavior to optimize user journeys
Create A/B Tests
Creative thinking and lean UX
São Paulo, Brasil
Mentor em design UX, Visual Design, Product Design carrer experiência do usuário no ADPlist.
Trabalho em sessões 1:1 ajudando na carreira de designs e profissionais de tecnologia, nos assuntos relacionados ao trabalho como Product Designer e na prática.
Principais assuntos:
UX, Design Thinking, UX, Trajetória de Carreira, Portfólio, CV, Design System, Procesos de Design.
Agendar seu 1:1
https://adplist.org/mentors/antonio-pezzella
São Paulo, Brazil
Trabalhando no BTG Pactual, maior banco de investimentos da América Latina, responsável pela criação de novos recursos e jornadas com foco em melhores experiências do usuários e clientes do app BTG Banking App.
Design de novas features e jornadas com foco no objetivo dos usuários
Criação de wireframes e protótipos
Teste de Usabilidade
Criação e análise de Task Flow
Design visual forte e arrojado
Análise do comportamento do usuário através de métricas e dados
Articulação de conversas entre stakeholders, time de negócios e desenvolvimento
Soluções para problemas com processo de Design Thinking
2018 — 2019
São Paulo, Brazil
Atuei no projeto do novo e-commerce para a marca Amway Brasil e também na criação de peças e campanhas de endomarketing para a Keyrus Latam:
Design de páginas responsivas criando novos componentes com Design System;
Criação de protótipos navegáveis para aprovação de interações e experiência do usuário;
Reuniões de alinhamento com o cliente em Inglês, e também com o time de Bogotá/Colômbia;
Melhoria da experiência do usuário em sua jornada;
Atuação junto ao time de desenvolvimento;
Education
Universidade Paulista
Superior Completo
UNIBTA - Centro Universitário