Making people’s lives better through design Specialties: User Experience Design, Interaction Design, Mobile Design

2022 — NowAsanaPrincipal Design Lead

2022 — Now

Helping solve problems at intersection of pricing, business and product for enterprise and monetization

As an IC lead I am helping connect dots across a team of 20 designers and leading strategic initiatives

helped build Beta for Asaan's View Only License solving customer pain of expansion w/o costs

helped launch AI Studio while exploring the billing paradigm, how we give end users control over cost and bring transparency

working at intersection of problems from billing(checkout flows and awareness of cost), pricing and packaging, licensing, permissions(RBAC/Inheritance) and enterprise admin needs

2019 — 2022IntuitProduct Design Lead/Design Manager

2019 — 2022

Mountain View, California, United States

Lead a team of 3 product designers

Key contributor in creating the banking strategy and roadmap for the product. Influenced partners by developed customer-back product principles and frameworks embedded in research, data and a strong POV.

Defined, iterated and launched QuickBook’s first banking product QuickBooks Checking on web, iOS and android. Delivered interaction design strategies and E2E product frameworks. Led and mentored other designers in the delivery of detailed designs.

Drove discovery and exploration to define business strategy for automation with banking with xfunctional partners and helped define and design path to roadmap.

Led the effort to identify customer pain points and data-backed LOFAs. Designed and delivered improved product experiences and helped create and execute experimentation plans .

Defined and implemented op-mechs for the team to streamline working and increase efficiency - specifically catered to remote working.

2018 — 2019NetflixSenior Product Designer

2018 — 2019

San Francisco Bay Area

Lead designer working on Experimentation Platform building frameworks for robust experimentation

Worked on understanding the cross team workflows to identify needs and inform which

direction product should invest in.

Defined a framework for conflict management while setting up tests to avoid dilution of test

effects thereby enabling stronger findings which can be production-ized

Focussed on Quasi Testing as well as A/B testing

2017 — 2018AmazonUser Experience Designer

2017 — 2018

Greater Seattle Area

Lead designer working on portfolio of products and tools to enable sellers to expand,

list and price their products in multiple marketplaces effectively($6bn+ GMS).

Key initiatives include a tool for sellers to quickly replicate their listings across

multiple marketplaces, pricing rules that enable sellers to manage their pricing

effectively and enabling sellers to learn and launch in a new marketplaces

Owner for defining seller experience and vision for inbounding products into Amazon

warehouse.

2014 — 2016FlipkartLead Designer/Design Manager

2014 — 2016

Bengaluru Area, India

Led and managed Flipkart Seller Design’s Team UX. Created and implemented seamless processes between Design, Product and Technology

Defined and executed com- ponent librabry and interaction patters for web and mobile

Lead Designer on Flipkart Seller Mobile App

Core Designer on Flipkart - Ping(Social Shop- ping)

Fostered user empathy and de ned a research process integrated with iterative design

Education

2010 — 2011

Carnegie Mellon University

Masters of Human Computer Interaction

2010 — 2011

2006 — 2010

DAIICT

BTech

2006 — 2010

Experience+

Education

Masters of Human Computer Interaction

BTech