AI Data Quality & Model Training Support | Wearable & Behavioral Datasets

At Meta Reality Labs, I worked as a Data Quality Analyst and AI Annotator supporting wearable and cross-device datasets, including projects related to Meta Ray-Ban devices.

My work focused on structured data collection, annotation, and validation workflows to generate high-quality, model-ready datasets for AI systems. I handled end-to-end coordination of data capture sessions, ensuring consistency across controlled and real-world environments.

I collaborated with cross-functional teams including data scientists and engineers to perform annotation, labeling validation, and quality audits. This included identifying inconsistencies, reviewing edge cases, and ensuring alignment with annotation guidelines.

I also conducted dataset integrity checks, reviewed sensor and scan quality, and flagged recurring issues that could impact downstream model performance. Additionally, I contributed to refining annotation guidelines and QA processes to improve consistency and scalability across datasets.

Conducted over 180 XR data collection sessions using VR/AR devices, following structured research protocols to ensure consistent, high-quality behavioral outputs. I managed end-to-end lab and remote study environments, including headset and sensor calibration, improving equipment preparation efficiency by 40%. I handled secure data uploads and maintained detailed documentation to support data integrity, confidentiality, and compliance standards. I proactively resolved hardware and software issues during live sessions to ensure seamless execution and positive participant experience. Throughout all study phases, I maintained strict adherence to safety guidelines, research ethics, and internal compliance frameworks. I also supported research operations across diverse environments and mentored junior moderators on protocol execution, AR troubleshooting, and standardized participant communication.

Developed and executed a comprehensive digital marketing and content strategy focused on increasing brand visibility and user engagement across owned channels (website, blog, social media, and email).

Led SEO optimization efforts by conducting keyword research using SEMRush and Google Search Console, improving organic traffic by 35% within 3 months.

Planned and launched targeted Google Ads campaigns for lead generation and event promotion, achieving a 4.2% average CTR and reducing cost-per-click by 22% through continuous A/B testing and keyword refinement.

Oversaw website content strategy, aligning on-page content and metadata with user intent and brand voice. Collaborated with content writers and designers to ensure SEO-friendly, conversion-focused content.

Redesigned and restructured the company website with a cross-functional team of 20+ (designers, developers, and marketers), resulting in a 28% increase in average session duration and a 15% decrease in bounce rate.

Managed social media channels (LinkedIn, Instagram, Facebook) by developing monthly content calendars, creating engaging posts, and monitoring performance metrics using Meta Business Suite and LinkedIn Analytics.

Executed social listening and audience segmentation strategies, leading to a 40% increase in follower engagement and improved content personalization.

Conducted competitive analysis and usability testing to identify gaps in user experience and value proposition, influencing design and messaging updates across digital channels.

Analyzed market trends, campaign data, and user behavior using Google Analytics to continuously refine strategy and inform stakeholder decisions.

Led Managed 10+ enterprise development projects end-to-end, including brand analyst report content and stakeholder communications, ensuring on-time delivery and cross-functional alignment.

Wrote winning RFPs and executive proposals, contributing to a 30% increase in project acquisition from Fortune 500 clients.

Developed strategic marketing content featured in Forrester and Gartner reports, boosting the company’s analyst visibility and market positioning.

Spearheaded design and rollout of internal brand and change management campaigns, increasing employee engagement by 45% across targeted functions.

Trained over 500 employees through hands-on Design Thinking workshops, enhancing cross-functional collaboration and problem-solving culture.

Authored and distributed monthly internal newsletters and email campaigns, supporting change management initiatives and leadership communication.