# Anuja S. > Product Design @ Amazon | Lead for Alexa+ AI Experiences Location: San Francisco Bay Area, United States Profile: https://flows.cv/anujas With over three years of experience at Amazon, I have focused on designing AI-enhanced, user-centric experiences for Alexa on Echo Show devices and other emerging technologies. My work centers on delivering solutions to enhance multimodal interactions, with contributions to projects such as adaptive home interfaces, proximity detection features, and wake word-free Alexa interaction capabilities. Leveraging systems thinking and a commitment to WCAG compliance, I collaborate with cross-functional teams to create accessible and innovative designs that align with Amazon’s mission of delivering cutting-edge technology. My current role emphasizes shaping the future of Alexa AI experiences to better engage and empower users. ## Work Experience ### Product Design for Enterprise and Emerging Design (Alexa AI) @ Amazon Jan 2025 – Present | San Francisco, CA At Amazon, I design AI-driven experiences for emerging products; building trust with intelligent systems and turning complex technology into simple, human-centered solutions. Collaborating with cross partner teams, I help pioneer new interaction models that deepen engagement and advance Amazon’s vision for responsible, approachable innovation. ### Product Design for Alexa Experiences on Echo Show Devices- Alexa+ @ Amazon Jan 2022 – Jan 2025 | San Francisco, California, United States Alexa Core Design Team: Designing AI-driven, multimodal experiences that bring intuitive and delightful Alexa interactions to Amazon customers. Focused on Emerging Tech initiatives shaping the next generation of intelligent devices. Key Projects: 1) Led Alexa+ strategy and end-to-end Agentic UX delivery for upcoming launch. 2) Designed the end-to-end customer experience for flagship devices — Echo Show 21 and Echo Show 15 (Gen 2). 3) Created the Adaptive Home experience powered by proximity detection, launched on the new Echo Show 8. 4) Developed the Echo Spot display optimization strategy for adaptive viewing. 5) Lead and designed the Wake Word–Free Alexa interaction feature. ### Product Design advisor @ ChatFin Jan 2022 – Present | Berkeley, California, United States ### Senior Product Designer @ VMware Jan 2021 – Jan 2022 | Palo Alto, California, United States At VMware, I played a pivotal role in enhancing the user experience for Tanzu Observability by developing intuitive and accessible UX solutions. My focus on metrics observability and inclusive design practices helped improve customer adoption. Additionally, I contributed to building and mentoring high-quality UX teams, ensuring a strong design process across the organization. ### Product Designer @ VMware Jan 2021 – Jan 2021 | Palo Alto, California, United States At VMware, I focused on enhancing user experience through research and design for Tanzu Observability. I led the onboarding initiative to address customer pain points, ensuring a smoother understanding of our product offerings. Additionally, I championed accessibility initiatives, earning the first VPAT certification for WCAG compliance, and created a design system library to foster collaboration among teams. ### User Experience Advisor @ Tadaa.ai Jan 2020 – Jan 2021 | Santa Clara County, California, United States Advising and shaping a start up enterprise product for better corporate financial forecasting. ### Product Designer @ Facebook Jan 2020 – Jan 2021 | Menlo Park, California, United States ### User Experience Designer @ LinkedIn Jan 2018 – Jan 2019 | San Francisco Bay Area In my role at LinkedIn, I focused on creating a seamless Content Experience that fostered community engagement. I led design efforts aimed at encouraging user-generated content and facilitating meaningful connections. My work ensured that all UX designs were consistent across platforms and adhered to accessibility requirements, enhancing the overall user experience. ### Visual Designer @ Google Jan 2017 – Jan 2018 | Mountain View, California As a Visual Designer at Google, I focused on enhancing user Search experiences by developing innovative visual systems and scalable design solutions. My role involved collaborating with product partners to create user-focused solutions and a component library that supports over 50 teams. Additionally, I worked on integrating other Google 1P/2P products with the Search app to simplify UX for website owners. ### Visual Experience Designer @ Punchcut Jan 2017 – Jan 2017 | San Francisco, California At Punchcut, I played a pivotal role in shaping Skype's product strategy by employing user-centered design principles. My responsibilities included brainstorming innovative ideas and crafting visual systems tailored for various platforms. This collaborative effort with clients and internal teams allowed us to enhance user experiences across mobile and web interfaces. ### Visual Designer @ Leanplum Jan 2016 – Jan 2016 | San Francisco Bay Area At Leanplum, I played a pivotal role in shaping the visual identity of the Engineering team while focusing on user-centric design. My responsibilities included conducting user research to define visual standards and creating wireframes and prototypes for responsive web projects. I also developed compelling infographics to effectively communicate complex data across various platforms. ### Brand Designer @ Gensler Jan 2016 – Jan 2016 | San Francisco, California In my role as a Brand Designer at Gensler, I specialized in creating interactive environmental graphics that resonate with clients' identities. By leveraging analytics from strategic teams, I developed designs for workspace, retail, and wayfinding projects for notable clients like LinkedIn and Walmart. My contributions included crafting mood boards to support various core teams, ensuring cohesive project visions. ### Visual Designer @ Leanplum Jan 2016 – Jan 2016 | San Francisco Bay Area At Leanplum, I contributed as a Visual Designer, focusing on creating impactful visual assets that enhanced product engagement and brand visibility. My responsibilities included designing scalable illustrations and icons for the SDK product, as well as developing promotional materials for international marketing events. I also crafted compelling website ad rolls to drive user onboarding, showcasing my ability to blend creativity with strategic marketing goals. ### Sr.Designer @ Leaf Design Pvt. Ltd. Jan 2011 – Jan 2012 | Mumbai Area, India + Clients: Edelweiss House and Cafeteria, Capital Market-Financial Magazine Collaborated and designed with the strategy team to discover and execute design strategy and environmental graphics for workspace and pitching for art directions of new projects. Led the bi-weekly financial magazine ‘Capital Market’ cover designs. ### Internship @ Netscribes Jan 2008 – Jan 2008 | Andheri ## Education ### Master of Arts (M.A.) in Graphic Design & Digital Media Academy of Art University ### B.Des in Communication Design - Graphic Design SYMBIOSIS INTERNATIONAL UNIVERSITY ### Summer school in Interaction design Copenhagen Institute of Interaction Design ### Other in User Experience and Interaction Design IxDF - The Interaction Design Foundation ## Contact & Social - LinkedIn: https://linkedin.com/in/anujaselva --- Source: https://flows.cv/anujas JSON Resume: https://flows.cv/anujas/resume.json Last updated: 2026-04-13