• Owned end-to-end backend development for DR-UTM Data Bridge, a Chrome extension connected to a backend API that adds UTM-based analytics and performance metrics directly inside Facebook Ads Manager and Google Ads.

• Streamlined ad campaign optimization by 30%+ by architecting and deploying ingestion and aggregation services on AWS to process attribution streams at low latency, display 1M+ UTM/conversion points, and surface relevant metrics in real-time.

• Designed, developed, and deployed a live streaming iOS/Android app with adaptive bitrate streaming, offline caching, content recommendations, a discovery UI, real-time chat, multi-language support, and authentication for 10K users.

• Enabled low-latency content delivery with multi-language support by developing APIs using Node.js and Express to initiate, close, and fetch live streams, archive recordings, authenticate users, retrieve user data, and send real-time messages.