Driving UX strategy and execution for enterprise-scale, AI-powered IT initiatives serving 20,000+ employees worldwide.

Key achievements:

• Led UX for Project Axis, a multi-year, multi-workstream program modernizing NVIDIA’s internal IT products, including the Product Asset Library, Product Management Roadmap Tool, and Cross-Product Experience Improvements.

• Introduced design ops practices in a low-maturity environment, including UX office hours, cross-team design templates, and design system standards.

• Partnered with PMs, engineers, and data scientists to integrate AI-driven workflows into enterprise tools, translating complex requirements into scalable, human-centered designs.

• Set product vision and phased delivery plans for high-impact initiatives, balancing immediate business needs with long-term experience quality.

• Bridged gaps across roles, operating as strategist, design lead, and hands-on IC to ensure alignment from early problem framing to launch.

As the lead designer for the Wallet Revamp project, I streamlined Walmart's payment and checkout experience, leading to a substantial decrease in cancellations and a $129M increase in net GMV, showcasing the impact of design excellence on business success.

• Shaped the product strategy of eBay Ads and Recommendations in collaboration with Research, Product and Engineering resulting in an exceptional shopping experience with a focus on growth and monetization.

• Generated $28.5M in annualized ads revenue by implementing relevant and personalized eBay recommendations. Design mocks featured at multiple All Hands events (2023).

• Broke silos by partnering with algorithm engineers and data scientists leading to the creation of the Ads Recommendations Framework. Supported by quantitative evidence, emphasized the crucial role of recommendations in enhancing buyer user journeys.

• Mentored and managed a team of three product designers, fostering a culture of continuous product discovery & delivering high-quality designs.

• Achieved a 2x increase in sales and ads revenue by delivering targeted design solutions tailored to meet the needs of eBay Motors buyers.

• Successfully implemented the Dynamic Creative Optimization framework within the Ads organization, resulting in a remarkable $7.4M increase in Ads revenue (2021).

• Generated and tested over 100 creative variants automatically and simultaneously. Increased post-click conversion rates by implementing programmatic ads adapted to evolving user needs and journeys.

• Significantly reduced churn with projects by involving engineers from the outset. Strengthened the project lifecycle process by applying design thinking, resulting in improved efficiency and effectiveness.

• Led the successful integration of an acquired market analysis tool into eBay's subscription and billing services, empowering sellers with actionable data-driven insights.

• Anticipated and corrected friction points for sellers prior to release of a major update of the Business to Consumer product listing tool.