• Defining how AI shows up across consumer Contribution experiences—to improve discovery, trust, engagement and retention.

• Leading new, 0 to 1 GenAI pilots that transform user-generated content (UGC) into dynamic, narrated experiences using LLMs, driving new value for consumers and businesses.

• Evangelizing internal design standards and playbooks for integrating AI into product workflows.

• Launched & leading an internal 'AI Upskilling Program' for designers— preparing & coaching designers to evolve for the AI revolution ahead. Topics covered - AI Workflows, AI Prototyping, LLM Prompt Engineering, NLX (Natural Language Experience) & Best practices, AI Ethics etc.

• Partnering cross-functionally with product, data science, and engineering to embed AI into the product definition phase, influencing roadmap priorities and strategic bets.

• Coaching the team in emerging areas like AI workflows, AI best practices, to build future-ready talent.

• Responsible for the user experience & design for all of Yelp's user generated content flows (heavy & lightweight contributions, reviews, media contributions i.e. photos & videos, user check-ins, content freshness i.e. business info, Q&A, survey questions etc.

• Managing the design experience & flows for content freshness as well as different contributor segments (casual, frequent & power users like Elites) engagement, impact & retention etc.

• Working on multiple 0 to 1 features & generating new content types within the Yelp consumer app.

• Visioning the next gen Yelp Contributions experience via a separate '6 Star Track'.

• Managing career growth trajectories for a total of five designers (+ hiring one in 2024).

• Leading the Content & Contribution team of 5 talented designers in the Consumer design org alongside cross functional teams.

• Setting the vision, strategy and roadmap for the Upgrade Package (Yelp's always-on subscription product). Learn more about the Upgrade Package: https://business.yelp.com/products/business-page/upgrades/

• Cross functional stakeholder management

• Talking to customers and understanding the gaps in our experience and new ways to bring value

• Delivering optimal designs that are usable, efficient and solve real customer problem.

• Hybrid product designer, user researcher, stakeholder manager and value driven thinker.

• Building Yelp's Upgrade Package subscription service from the ground-up.

• What is the Upgrade Package? Learn more - https://business.yelp.com/products/business-page/upgrades/

• Before: Improved the Yelp Connect product experience & finding market fit so as to create value for local businesses as well as for consumers, at scale.

• What is Yelp Connect? Learn more - https://blog.yelp.com/2019/09/yelp-connect-a-new-voice-for-restaurants-to-reach-locals.

• Building design & product influence through collaboration, trust, and continuous experimentation.

• Led & managed a team of 3 UX designers & worked with multiple cross functional teams on multiple work tracks within the Samsung US account.

• Led the design for a ‘Comparison Experience’ & ‘5G Hub’ for the US & international launches of Note9 & S10 5G phones to generate increased product interest; generated second-highest page visits & improved SEO ranking.

• Headed the implementation of a ubiquitous module to establish Samsung.com as a top e-commerce choice by bringing together siloed product teams under the unified Samsung brand; projected to increase revenue by 2.2MM.

• Designed a ‘Customer Acquisition Switcher’ – a landing page experience to incentivize Android and Apple mobile phone owners through distinguished & personalized content; increased engagement rates by 150%.

• Came up with a UX wireframe design system to increase speed to market & to replicate live pixel perfect designs based on AEM component library.

• Pioneered usability testing program, advocated for design strategy, tied in data analytics and SEO to produce data-driven designs and adopted interactive prototyping tools like UXPin & InVision on the Samsung account.

• Directly managed growth of a senior & associate UX and a team of two junior UX & visual designers by mentoring, goal setting & tracking and providing expertise & feedback; realized two promotions in 2018 & 2019.

• Implemented digital product innovation processes to create lean, sticky products through co-creation workshop facilitation between Mastercard & Sapient leadership by performing user-research and customer pain-point evaluation.

• Conceptualized, prototyped & tested five pixel-perfect innovative digital products for emerging millennials for Mastercard to realize a ten-year product roadmap for the US & five international markets; product market fit is being evaluated.