I am a Product and strategic designer keen on creating an impact for people, businesses, and the environment. From identifying the right problem to developing, testing, and implementing a product. In my opinion, design is a team sport with my coworkers, users, and stakeholders.
Led the redesign of the workflow editor, resulting in a more efficient and user-friendly experience.
Successfully integrated the XTM and XTRF design teams, aligning the design process for both entities.
Led the rebranding initiative and creation of the XTM design component system, establishing a unified and consistent visual language for XTM Cloud.
Speaheaded the redesign of the workflow editor, resulting in increased efficiency and user satisfaction.
Led design, research, and strategy for key AI features (LQA & Style Guide) that eliminated manual error correction and enhanced AI quality, boosting localization team productivity.
Designed the Review Center, fostering collaboration and driving new user sign-ups.
Actively contributed to the XTM design system by shaping component design and guidelines.
Championed DesignOps practices, elevating design process efficiency and quality.
Contributed to hiring new designers, and actively mentored design and research colleagues.
Developed a user-friendly onboarding experience for new platform users, increasing user retention by 31%
Designed and implemented a new data visualization framework for reports, leading to a significant improvement in user comprehension of complex marketing data.
Led seamless integrations with popular marketing platforms, streamlining data import and report generation.
Expanded the company's design system to accommodate new features and integrations, ensuring design consistency and efficiency.
Conducted user research and A/B testing to optimize the report customization workflow, resulting in a significant increase in user satisfaction.
Advocated for accessibility best practices throughout the design process, ensuring all users can effectively create and utilize reports.
I was responsible for the design of the overall user experience, across different B2B and B2C digital touchpoints. Using a Lean-UX approach, I dealt with a team of developers, visual designers, sales managers and marketing experts.
Main responsibilities:
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Activities planning and workflow organisation
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Conversion oriented design
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User research and usability testing
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Qualitative and quantitative analysis to check KPIs and metrics
Product Design Leadership: Led design efforts across core products (B2B & B2C), driving growth from local player to multi-billion dollar African payment processing leader.
Design for Business Impact: Collaborated with leadership to build and iterate on Storefront V1, a critical solution for small businesses during the pandemic.
B2C Design Expertise: Led design for Barter Web, a successful money transfer product with over 500,000 active users.
Team Culture & Process: Championed diversity and organization within design team interview process, a model adopted by other teams.
Design Systems & UI/UX: Built the company's first design system and public design blog, promoting accessibility and collaboration
Skills: Product Design, User Interface (UI) Design, User Experience (UX) Design, Design Systems, Design Leadership, Collaboration, Accessibility
