▪ Digital Branding & Visual Systems: Designed 100+ product icons, sub-brand logos, and campaign visuals, establishing a cohesive and scalable visual language across digital marketing channels.
▪ Cross-Functional Collaboration: Partnered with marketing, product, and leadership teams to translate abstract concepts into high-quality visual and motion assets for launches, sales enablement, and brand campaigns.
▪ Design Systems & Scalable Templates: Built reusable templates and brand systems in Figma, Canva, and Google Slides, ensuring efficiency and consistency across teams.
▪ Illustration Development: Created an illustration library of 500+ components—including 70+ custom characters—used across web, social, email, and internal communications.
▪ Digital Campaign Design: Led creative for paid ads, social graphics, and email visuals, contributing to a 390% increase in LinkedIn engagement and stronger campaign performance.
▪ Motion Graphics & Video: Produced short-form animations, motion graphics, and product showcase videos to drive audience engagement and support product storytelling.
▪ Executive & Sales Collateral: Designed polished presentations, RFPs, and internal decks aligned with brand guidelines to enhance leadership and sales narratives.
▪ Event Collateral: Delivered 40+ event assets—including backdrops and banners—translating brand identity into high-impact conference and tradeshow visuals.
▪ Nasdaq Billboard: Conceptualized and executed a Times Square Nasdaq Tower billboard, reaching 1.5M+ daily viewers and amplifying Instabase’s global brand visibility.