▪ Digital Branding & Visual Systems: Designed 100+ product icons, sub-brand logos, and campaign visuals, establishing a cohesive and scalable visual language across digital marketing channels.

▪ Cross-Functional Collaboration: Partnered with marketing, product, and leadership teams to translate abstract concepts into high-quality visual and motion assets for launches, sales enablement, and brand campaigns.

▪ Design Systems & Scalable Templates: Built reusable templates and brand systems in Figma, Canva, and Google Slides, ensuring efficiency and consistency across teams.

▪ Illustration Development: Created an illustration library of 500+ components—including 70+ custom characters—used across web, social, email, and internal communications.

▪ Digital Campaign Design: Led creative for paid ads, social graphics, and email visuals, contributing to a 390% increase in LinkedIn engagement and stronger campaign performance.

▪ Motion Graphics & Video: Produced short-form animations, motion graphics, and product showcase videos to drive audience engagement and support product storytelling.

▪ Executive & Sales Collateral: Designed polished presentations, RFPs, and internal decks aligned with brand guidelines to enhance leadership and sales narratives.

▪ Event Collateral: Delivered 40+ event assets—including backdrops and banners—translating brand identity into high-impact conference and tradeshow visuals.

▪ Nasdaq Billboard: Conceptualized and executed a Times Square Nasdaq Tower billboard, reaching 1.5M+ daily viewers and amplifying Instabase’s global brand visibility.

Clients include Keller Williams, Zoox Inc., HFF L.P., Look Agency, MoveInSync, WomenNow TV, Priptos, and more.

▪ Created cohesive and impactful marketing collateral for clients across various industries, ensuring brand consistency and visual appeal.

▪ Designed a wide range of assets, including logos, newspaper ads, business systems, brochures, flyers, postcards (print and digital), newsletters, infographics, presentations, digital banners, icons, and illustrations.

▪ Cook It

Redesigned a conceptual recipe app to address usability issues, managing the entire design process from user research and wireframing to prototyping and delivering high-fidelity assets for engineering hand-off.

▪ Charitize

Conducted research and designed a comprehensive web-app aimed at educating users about the new product while providing an engaging platform for crowdfunding social causes.

▪ WeTravel

Collaborated closely with the project manager and engineers to design user-centric solutions, expanding the functionality of the existing payment platform while enhancing engagement.

▪ Free Body Project

Led a team of researchers and designers through the full design process, from branding and concept development to prototype validation and final hand-off.

▪ Led the redesign of responsive websites for clients, focusing on improving user experience, visual consistency, and cross-device functionality.

▪ Conducted user testing and UX research to identify pain points, gather user insights, and inform design decisions, ensuring a user-centered approach throughout the projects.

▪ Directed the revamp of icons and illustrations, aligning them with updated brand guidelines to create a cohesive visual identity.

▪ Managed the end-to-end design process, from research and wireframing to prototyping and delivering high-fidelity designs to development teams, while adhering to project timelines and objectives.

Managed a batch of 70+ students as a lecturer for Business Communication, preparing them for effectively communicating their ideas to the real world.