# Aprajita Ranjan > Senior Visual & Brand Designer | UX/UI | Motion Design | Marketing Campaigns Location: Dublin, California, United States Profile: https://flows.cv/aprajita I'm a senior brand designer with 8+ years of experience crafting scalable brand systems, motion-led storytelling, and cross-platform creative for AI-driven startups and global clients. From Nasdaq billboards to smart illustration libraries and responsive web design, I specialize in building design systems that unify brand, product, and marketing. At Instabase and in freelance roles, I bring high craft, strategic thinking, and a user-centered approach to every project. I thrive in fast-paced environments where design is central to storytelling, growth, and innovation. ## Work Experience ### Visual Designer – Marketing & Brand @ Instabase Jan 2021 – Present | San Francisco Bay Area ▪ Digital Branding & Visual Systems: Designed 100+ product icons, sub-brand logos, and campaign visuals, establishing a cohesive and scalable visual language across digital marketing channels. ▪ Cross-Functional Collaboration: Partnered with marketing, product, and leadership teams to translate abstract concepts into high-quality visual and motion assets for launches, sales enablement, and brand campaigns. ▪ Design Systems & Scalable Templates: Built reusable templates and brand systems in Figma, Canva, and Google Slides, ensuring efficiency and consistency across teams. ▪ Illustration Development: Created an illustration library of 500+ components—including 70+ custom characters—used across web, social, email, and internal communications. ▪ Digital Campaign Design: Led creative for paid ads, social graphics, and email visuals, contributing to a 390% increase in LinkedIn engagement and stronger campaign performance. ▪ Motion Graphics & Video: Produced short-form animations, motion graphics, and product showcase videos to drive audience engagement and support product storytelling. ▪ Executive & Sales Collateral: Designed polished presentations, RFPs, and internal decks aligned with brand guidelines to enhance leadership and sales narratives. ▪ Event Collateral: Delivered 40+ event assets—including backdrops and banners—translating brand identity into high-impact conference and tradeshow visuals. ▪ Nasdaq Billboard: Conceptualized and executed a Times Square Nasdaq Tower billboard, reaching 1.5M+ daily viewers and amplifying Instabase’s global brand visibility. ### Freelance Multidisciplinary Designer and Brand Consultant. @ Appy Designs Jan 2017 – Present | Dublin, California, United States Clients include Keller Williams, Zoox Inc., HFF L.P., Look Agency, MoveInSync, WomenNow TV, Priptos, and more. ▪ Created cohesive and impactful marketing collateral for clients across various industries, ensuring brand consistency and visual appeal. ▪ Designed a wide range of assets, including logos, newspaper ads, business systems, brochures, flyers, postcards (print and digital), newsletters, infographics, presentations, digital banners, icons, and illustrations. ### Product Designer (Freelance) @ Appy Designs Jan 2018 – Jan 2019 | San Francisco, CA ▪ Cook It Redesigned a conceptual recipe app to address usability issues, managing the entire design process from user research and wireframing to prototyping and delivering high-fidelity assets for engineering hand-off. ▪ Charitize Conducted research and designed a comprehensive web-app aimed at educating users about the new product while providing an engaging platform for crowdfunding social causes. ▪ WeTravel Collaborated closely with the project manager and engineers to design user-centric solutions, expanding the functionality of the existing payment platform while enhancing engagement. ▪ Free Body Project Led a team of researchers and designers through the full design process, from branding and concept development to prototype validation and final hand-off. ### Product Designer @ Moxie Method Jan 2019 – Jan 2019 | Palo Alto ▪ Led the redesign of responsive websites for clients, focusing on improving user experience, visual consistency, and cross-device functionality. ▪ Conducted user testing and UX research to identify pain points, gather user insights, and inform design decisions, ensuring a user-centered approach throughout the projects. ▪ Directed the revamp of icons and illustrations, aligning them with updated brand guidelines to create a cohesive visual identity. ▪ Managed the end-to-end design process, from research and wireframing to prototyping and delivering high-fidelity designs to development teams, while adhering to project timelines and objectives. ### Visiting Professor of Communication Studies @ Sydenham College of Commerce and Economics Jan 2015 – Jan 2015 | Mumbai Area, India Managed a batch of 70+ students as a lecturer for Business Communication, preparing them for effectively communicating their ideas to the real world. ### HR and Marketing Consultant @ Catallyst Constellations (CatCon) Jan 2014 – Jan 2014 | Ahmedabad Led and managed client projects by formulating problem statement, analyzing, and providing business solutions. ### Investment Management Associate @ J.P. Morgan Jan 2010 – Jan 2012 | Mumbai ▪ Set up of credit lines for EMEA based short term funds. ▪ Tracked the NAVs of these short term funds, created large variance and performance reports. ▪ Monitored and assured team’s quality of work. ## Education ### Product Design Apprenticeship in Product Design Tradecraft ### Certificate Program in Graphic Design in Graphic Design UC Berkeley Extension ### Master of Business Administration (M.B.A.) in Business Administration and Management, General Indian Institute of Management Udaipur ### Bachelor's Degree in Business Administration and Management, General Sydenham College of Commerce and Economics ### XII in Commerce Nand Vidya Niketan, Surat ## Contact & Social - LinkedIn: https://linkedin.com/in/aprajita-ranjan - Portfolio: https://aprajitar.com/ - Behance: https://www.behance.net/aprajitaranjan --- Source: https://flows.cv/aprajita JSON Resume: https://flows.cv/aprajita/resume.json Last updated: 2026-04-13