Led end-to-end user experience desgin on the Camera team.

Designed and launched Intercom's end-to-end software experience from device setup, call receiving to historical events on responsive web and native mobile apps (phone and tablet).

2020

Coursera Plus vision

Led a team of product managers, UX research, product strategy, content strategy to explore and paint a product vision of a subscription business model of Coursera that creates on-going value for customers and predictable consumer revenue.

India payments

Defined, designed and launched local payment MVP for India, resulted in positive revenue.

Coursera for Students

Designed and launched Coursera for Student program as the initiative for COVID-19, that allows students around the world to access high-quality and free education when their universities and colleges were not equipped for online learning.

2019

SEO

Defined SEO strategy w/ product manager and SEO manager to identify the problems across current website, understand users intent with top keywords, designed and launched a series of targeted solutions that resulted +21% ranking position on SERP, and +30% traffic YoY.

Paid conversion

Designed and launched a series of optimization improvements on product description page, by having deep understanding of users search intent and decision making mental models to build authority and trust with users through information architecture, and content strategy.

Being the sole product designer that collaborated closely with all business functions to ensure customer engagement, satisfaction, and retention.