# April Xu

> Lead Product Designer at Verkada | Design mentor

Location: Redwood City, California, United States
Profile: https://flows.cv/april

Designer | Mentor

April Xu is a senior product designer on the growth and consumer team at Coursera. She has led a cross-functional team to vision the future of Coursera Plus, a subscription service that aims to help millions of learners to achieve their career goals; now she is on the foundation team to deliver learners' needs at scale and maximize business growth. 
https://www.aprilrxu.com/

As a design career mentor, I love helping fellow designers develop self-awareness and achieve personal/professional goals through effective communication, collaboration with cross-functional teams, be proactive and take initiative as a design partner.

Introduce yourself via email -> aprilrxu[at]gmail.com

## Work Experience
### Lead Product Designer @ Verkada
Jan 2023 – Present | San Mateo, California, United States
Led end-to-end user experience desgin on the Camera team.

### Senior Product Designer @ Verkada
Jan 2022 – Jan 2023 | San Mateo, California, United States
Designed and launched Intercom's end-to-end software experience from device setup, call receiving to historical events on responsive web and native mobile apps (phone and tablet).

### Mentor @ First Round Fast Track
Jan 2021 – Jan 2023

### Senior Product Designer, Consumer and Growth @ Coursera
Jan 2018 – Jan 2022 | Mountain View
2020
Coursera Plus vision
Led a team of product managers, UX research, product strategy, content strategy to explore and paint a product vision of a subscription business model of Coursera that creates on-going value for customers and predictable consumer revenue.
-Deliverables: 2021 roadmap, vision storyboard, messaging and design strategy.
-Methodologies: user interviews, market research, design sprints, competitive landscape, ICE & KANO.

India payments
Defined, designed and launched local payment MVP for India, resulted in positive revenue.

Coursera for Students
Designed and launched Coursera for Student program as the initiative for COVID-19, that allows students around the world to access high-quality and free education when their universities and colleges were not equipped for online learning.

2019
SEO
Defined SEO strategy w/ product manager and SEO manager to identify the problems across current website, understand users intent with top keywords, designed and launched a series of targeted solutions that resulted +21% ranking position on SERP, and +30% traffic YoY.

Paid conversion
Designed and launched a series of optimization improvements on product description page, by having deep understanding of users search intent and decision making mental models to build authority and trust with users through information architecture, and content strategy.

### Product Designer @ EAT Club
Jan 2015 – Jan 2018 | Redwood City
Being the sole product designer that collaborated closely with all business functions to ensure customer engagement, satisfaction, and retention.
- Designed and implemented end to end user experience, ranging from daily menu on desktop and mobile apps (B2B2C), admin dashboard (enterprise), delivery tracking and Invoicing portal (in-house logistics).
- Developed EAT Club design system with engineers, including UI components, style guide, and iconography.

### Product Designer @ Rolltape, Inc.
Jan 2015 – Jan 2015 | San Francisco Bay Area
Rolltape allows people to record and send meaningful audio messages to keep relationships strong with family, friends, & followers.
-Being the first designer in a startup, conducted research and user testing, created branding and prototypes.
-Designed and launched a private messaging mobile app in Nov. 2015.

### User Experience Designer @ McKissock, LP
Jan 2013 – Jan 2015 | Redwood City
- Designed a new subscription-based pricing model for professionals who need to renew their licenses to advance their careers.
- Redesigned the whole website to be mobile-web friendly.

### Web Designer @ Beautisol
Jan 2013 – Jan 2013 | San Francisco Bay Area
Designed Beautisol's homepage, product category page, product description page and emails, and experienced in HTML, CSS within CMS.

### Industrial Designer @ Shanghai Virtual Inc
Jan 2008 – Jan 2009 | Shanghai City, China
Product design and user interface design for early-stage virtual reality applications.
- Designed a driving simulator and a golfing simulator that enabled learners to practice in a virtual reality environment, from research, ideation/sketching, 3D modeling, product rendering, prototyping to manufacturing.


## Education
### Master of Fine Arts (MFA) in Industrial and Product Design
Academy of Art University

### Bachelor of Arts (B.A.) in Industrial and Product Design
East China University of Science and Technology


## Contact & Social
- LinkedIn: https://linkedin.com/in/aprilrxu
- Website: http://www.aprilrxu.com

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Source: https://flows.cv/april
JSON Resume: https://flows.cv/april/resume.json
Last updated: 2026-02-23