# April Gallegos > UX Strategy • Product Design & Research Location: Greater Phoenix Area, United States Profile: https://flows.cv/aprilgallegos As a seasoned UX professional, I'm a Senior User Experience Strategist and Interaction Designer with a passion for User Research. I help companies solve complex issues by making sure we solve the right problems, so we end up building the right solution. My deep understanding of human-computer interaction allows me to quickly put together intuitive designs and think through various workflows. My extensive focus has been creating task-based web applications that are part of B2B SaaS platforms offering a suite of applications. I work closely with Business Leadership, Product Management, Development, Quality Assurance, Researchers and other Designers in Agile-Scrum environments. My experience in enterprise spans many companies who are market leaders across the Entertainment, EdTech, Logistics, Retail, Insurance and Financial industries. I work well on teams who are critical thinkers, ambitiously collaborating together to drive towards a common goal of releasing a great software product. Leadership Qualities: • Mentorship (research, design, tools, process, collaboration) • Institute and organize: - Design Critiques (pattern consistency and design feedback) - Document Libraries (project documentation) - UX Roadmaps - UX processes including project visibility and facilitating collaboration (Jira UX processes, Team onboarding, UX Team sync, UX/PDM sync, UX Dept. meetings, chat groups, calendars) • Cross-product influence • Coordinate between Product teams and Design Operations • Initiate Team Building activities • Give and solicit feedback to continually raise the bar for quality Skills: • Research: Field Study, User Interviews, Stakeholder Interviews, Surveys, Jobs-to-be-Done, Personas, User Flows, Concept Testing, Usability Testing • Design: Sketching, Whiteboarding, Wireframing, Visual Design, Prototyping • Ops: Design Libraries, Pattern Consistency, Design Process, Research tooling, Research process • Product: User Story Writing, Jira Management, Confluence/Sharepoint management • Collaboration: Cross Functional, Working With Distributed/Remote/Offshore Teams • Leadership: Mentoring, Interviewing, Design Process, Design Influence, Innovation Workshop Facilitation, Critical Thinking, Strategy Planning ## Work Experience ### Senior Product Designer & Researcher @ Pluralsight Jan 2022 – Present | Remote Working on the global Pluralsight web platform with a user base of over 8 million learners. Previously led the product research and design for Skill IQ, the platform’s benchmarking skill assessment tool and market differentiator. The result of my research and designs led to 49% increase of funnel traffic to Skill IQ experience and increased assessment completions, as well as an increase in positive qualitative feedback from customers. Currently leading the design and research to bring more value to the Home page and simplify the navigation. As well as uncovering ways our users can integrate into AI platforms. Also assisted the Design Ops team to establish and streamline research process and documentation practices. As well as performed strategy research and design across the platform to enhance the entire end to end experience for our users. ### Senior UX Designer @ Edward Jones Jan 2020 – Jan 2022 | Remote *Also carried out Staff and Principal Designer responsibilities. Enhanced the experience of our 19,000+ branch associates, Financial Advisors and Service associates through products used to serve our ~8 million investor’s needs. Hired as part of the firm’s transition to Agile and Product teams, with their new emphasis on the end user experience and growing UX team. Worked on the firm’s Rebalancer product to enhance workflow and experience. Rebalancer is the critical key product for analyzing and proposing investor trades. In addition to working on the Rebalancer product, collaborated as a liaison between Product Designers and DesignOps team to evolve pattern libraries and design consistency. ### User Experience Designer @ Willis Towers Watson Jan 2019 – Jan 2020 | Tempe, AZ & Salt Lake City, UT Worked with various teams to solve the needs for the general public as well as internal Customer Service agents to help participants enroll in Medicare and Healthcare insurance plans through our online Marketplace and internal tooling. Researched and designed a Unified Shopping Cart experience which merged the shopping carts of three separate enrollment products, enhacing user experiences while conforming to Design Patterns. This Unified Shopping Cart is a reusable Micro Frontend built as a React web application. ### Senior Interaction Designer @ Entertainment Partners Jan 2019 – Jan 2019 | Phoenix, AZ & Burbank, CA Lead Interaction Designer across Accounting products, mentoring a Junior Interaction Designer. • SmartPO: Designing a new web-based app to create, submit and approve digital purchase orders. • SmartAccounting: Enhancing the current desktop experience for productions to perform accounting. • Various other Accounting products. ### Interaction Designer @ Entertainment Partners Jan 2015 – Jan 2019 | Phoenix, AZ & Burbank, CA Nominated and selected to be part of the Innovation Catalyst program, helping teach teams throughout the company ways to innovate on current projects. Working across multiple product areas to create new web-based applications and enhance existing desktop applications. New task-based web applications are designed to be part of a newly envisioned web platform (now SmartStudio), connecting the suite of applications and helping studios and productions share data with a streamlined workflow. Was the key interaction designer on the new SmartTravel application. This application transformed a paper and email dependent process into a simple online experience. With EP's acquisition of Ease Entertainment, I researched and designed a new flow for the next generation payroll application, not only merging the features and functionality of both company's payroll products but also enhancing the previous experiences. Also enhanced our Scenechronize product which is a document management system for studios/productions. Collaborating with other designers from the UX Team to align on interaction design patterns and put in place design standards. Also working with an immediate team consisting of Product Management, Development, and Quality Assurance in an agile/scrum environment. Entertainment Partners is an industry leader who performs payroll and accounting services and creates software for the movie and television industry. Aquired by TPG. B2B/Internal Platform ### Lead UX Designer @ Trax Technologies Jan 2014 – Jan 2015 | Scottsdale, AZ With a customer base of the largest companies in the world in a $4.2 trillion dollar industry, Trax strives to make value scream, make complex simple, and make extraordinary normal. Acquired by Strattam Capital. UX/UI designer on the Product Team of a global SaaS company specializing in data refining for the logistics industry in enterprise environments. Worked hand-in-hand with the CEO to bring his vision to life. Working from the ground up to design a collaborative B2B platform with various task-based applications in a new browser-based environment, enhancing abilities and experiences from legacy systems and processes. Designing applications to help manage and visualize complex data and workflows. Introducing and standardizing design processes and best practices since starting as the company's first UI designer. Practicing user research methods such as ethnographic research, personas, and usability testing. Also conducting rapid ideation with sketches and wireframe prototypes while working in an agile/scrum environment. Helping to transition the company from services to SaaS. Mentoring a Design Intern as well as selected and oversee a Process Documentation Intern. Also a key initializer in other company charters such as Training & Knowledge Transfer, Quality Assurance, Product Feedback, Process Documentation, Release Management and Team Building. B2B/Internal Platform ### Freelance @ Self Jan 2014 – Jan 2015 | Phoenix, Arizona Area • Jim’s Paradise Creations Landscaping: Rebranded the company by creating a new logo and total website redesign. Design started with research, moved to sketches and wireframes, then to visual designs. Google Analytics were put in place to track where users spend time on the website. Google AdWords was set up for search engine marketing. Multiple social media accounts were set up to bring in new business as new marketing channels. This project was a team effort between myself, a developer, and an internet marketer. • Archetype Media: Provided web design, front end development, and web marketing material. Attended client meetings. ### UX/UI Designer @ U-Haul International, Inc Jan 2011 – Jan 2013 | Phoenix, AZ At Uhaul I was a member of the User Experience (UX) team innovating ideas to better online usability across multiple devices. Before joining the UX team I was a member of the Front-End Development team creating HTML/CSS mockups before handing off to our back end developers. Previous to that, our initial web design team consisted of one combined general team where each designer conducted all UX, Visual, and Front-End design for their projects. While on the U-Haul Webteam, I created simple and easy to use experiences for various internal and external web applications and web sites across all brands of AMERCO, parent company of U-Haul International. UX and Interaction design was comprised of user research, site mapping, and wireframing. UI/Visual Design completed with Photoshop and/or Illustrator. Front-End mockups were created using HTML/5, CSS/3, and some jQuery. Our team was highly focused on mobile design using responsive fluid-grid frameworks and CSS media queries that restructure the site for tablets and smartphones. Worked on: Uhaul.com, MovingHelp.com, UhaulCarShare.com, Oxford Life Insurance, SuperGraphics websites, Uhaul Legal Billing application, Dealer website, Customer Service Application, etc. B2C/B2B/Internal apps/sites ### Founder @ Phoenix Web Designers & Developers Jan 2013 – Jan 2013 | Phoenix, Arizona Area Founder of a Phoenix-based group of design and development professionals with over 700 members and still growing. The group focuses on sharing ideas, learning from each other, and networking. https://www.facebook.com/groups/phxwebdesignanddev/ ### Junior Designer @ N3Q Media Jan 2011 – Jan 2011 | Phoenix, AZ Helped clients with their online and offline design and marketing needs. In charge of social media marketing to help clients stay connected to their customers. Assisted with MailChimp email campaigns. Print Menus, posters, stickers, car magnets, stationary, magazine ads, business cards, brochures, mailers, door hangers, and logos. Web Web pages, web ads, social media identity, blog identity, email newsletters. ### Intern @ Various Jan 2010 – Jan 2011 | Scottsdale, Arizona Three different internships for various graphic and web design companies. ## Education ### Bachelor of Arts Degree in Design Management Arizona State University ### Associate of Arts Paradise Valley Community College ## Contact & Social - LinkedIn: https://linkedin.com/in/aprilgallegosdesigner - Portfolio: http://aprilgallegos.com --- Source: https://flows.cv/aprilgallegos JSON Resume: https://flows.cv/aprilgallegos/resume.json Last updated: 2026-03-31