• Spearheaded design for a unified enterprise fleet management product, consolidating 5 separate workflows into a single interface, automating 30K+ vehicles' operation, resulting in a 30% increase in user efficiency and scaling revenue.

• Led end-to-end design process from holistic evaluation, ideation, wireframe, visual mocks, to prototyping and launching.

• Collaborated closely with PMs and engineers to define problems, scope, and strategy. Prioritized and balanced scalability and custom-tailored solutions.

• Communicated design rationale and solutions to customers as well as cross-functional teams.

• Worked with the rest of the design team to evolve Ridecell's design system, brand guidelines, and long-term product vision.

• Led design for sophisticated features, delivered in a clean and easy-of-use design, differentiated Quantcast in the AdTech market.

• Partnered with cross-functional teams to define the product direction, strategy, and simple solutions for complex workflows.

• Played an integral role in the design-develop-launch-iterate, end-to-end product design cycle.

• Presented design solutions to business partners at all levels, from peers to executives, with clear, articulate rationale for design decisions.

• Participated in customer interviews and research, informed product directions, and design decisions with qualitative and quantitative data.

• Maintained and contributed to the design system.

• Working onsite at Apple Marketing and Communication team on improving the e-commerce experience that influences millions of users around the globe.

• Collaborated closely with creative, product, and engineering teams to ensure coherence of design system and technical feasibility of design solutions.

• Led UX for localization for China market.

• Incorporated customer insights and user-centered design principles throughout the creative process.

• Led UX design for multiple external clients in the financial and healthcare industries,

including defining strategies through design research; creating wireframes and interactive prototypes; and, conducting usability testing.

• Collaborated with strategists, business owners, art directors, and engineers, in an agile environment.

• Created experiences that advocate for the user and their needs while supporting business goals and technical requirements.

• Designed multi-platform digital experiences and consumer products that gained a competitive advantage, and drove increasing user engagement.

• Regularly presented designs to clients and assisted in UX workshops.

• Worked with companies based in the U.S., Canada, and Europe.

• Happy clients include:

Financial Services: Bank of Oklahoma, Central 1 Credit Union, Europ Assistance and Generali Insurance, VISA DPS, Marcus & Millichap

Healthcare: Stanford Healthcare

Technology: Keynote System

Green Energy: California Energy Upgrade