# April Shuya He > Lead Product Designer Location: San Francisco, California, United States Profile: https://flows.cv/aprilshuyahe Since 2012, I have been a UX designer passionate about innovative design, creative problem solving, and developing elegant, well-researched solutions for complex digital projects across multiple platforms. I leveraged my background in visual communication and became a product designer in 2018. I have experience designing meaningful and delightful experiences for B2B and B2C products and led end-to-end design processes, to drive better business results and customer satisfaction, even when ambiguity is high. Besides design professions, I'm enthusiastic about mind & body health and well-being; and advocate self-improvement and mindfulness practice in everyday life. ## Work Experience ### Senior Product Designer @ Ridecell Jan 2023 – Present | San Francisco Bay Area • Spearheaded design for a unified enterprise fleet management product, consolidating 5 separate workflows into a single interface, automating 30K+ vehicles' operation, resulting in a 30% increase in user efficiency and scaling revenue. • Led end-to-end design process from holistic evaluation, ideation, wireframe, visual mocks, to prototyping and launching. • Collaborated closely with PMs and engineers to define problems, scope, and strategy. Prioritized and balanced scalability and custom-tailored solutions. • Communicated design rationale and solutions to customers as well as cross-functional teams. • Worked with the rest of the design team to evolve Ridecell's design system, brand guidelines, and long-term product vision. ### Lead Product Designer @ Quantcast Jan 2021 – Jan 2022 | San Francisco, California, United States • Led design for sophisticated features, delivered in a clean and easy-of-use design, differentiated Quantcast in the AdTech market. • Partnered with cross-functional teams to define the product direction, strategy, and simple solutions for complex workflows. • Played an integral role in the design-develop-launch-iterate, end-to-end product design cycle. • Presented design solutions to business partners at all levels, from peers to executives, with clear, articulate rationale for design decisions. • Participated in customer interviews and research, informed product directions, and design decisions with qualitative and quantitative data. • Maintained and contributed to the design system. ### Senior Product Designer @ Quantcast Jan 2018 – Jan 2021 | San Francisco Bay Area ### User Experience Architect @ Critical Mass Jan 2017 – Jan 2018 | Cupertino, CA • Working onsite at Apple Marketing and Communication team on improving the e-commerce experience that influences millions of users around the globe. • Collaborated closely with creative, product, and engineering teams to ensure coherence of design system and technical feasibility of design solutions. • Led UX for localization for China market. • Incorporated customer insights and user-centered design principles throughout the creative process. ### Senior User Experience Designer @ EXTRACTABLE Jan 2015 – Jan 2017 | San Francisco Bay Area • Led UX design for multiple external clients in the financial and healthcare industries, including defining strategies through design research; creating wireframes and interactive prototypes; and, conducting usability testing. • Collaborated with strategists, business owners, art directors, and engineers, in an agile environment. • Created experiences that advocate for the user and their needs while supporting business goals and technical requirements. • Designed multi-platform digital experiences and consumer products that gained a competitive advantage, and drove increasing user engagement. • Regularly presented designs to clients and assisted in UX workshops. • Worked with companies based in the U.S., Canada, and Europe. • Happy clients include: Financial Services: Bank of Oklahoma, Central 1 Credit Union, Europ Assistance and Generali Insurance, VISA DPS, Marcus & Millichap Healthcare: Stanford Healthcare Technology: Keynote System Green Energy: California Energy Upgrade ### User Experience Designer @ EXTRACTABLE Jan 2012 – Jan 2015 | San Francisco Bay Area • Developed user experiences based on research, discovery and strategic explorations. • Led the design process, creating digital experiences across multiple platforms including mobile, tablet and desktop. • Developed wireframes as well as low- and high-fidelity prototypes, conducted usability testing (including international locations), and presented findings to clients and key stakeholders. ### Teaching assistant @ California College of the Arts Jan 2012 – Jan 2012 • Assisted Professor Rachel Strickland for her class, Spontaneous Cinema for Design Research, a video production course for architecture and design students. • Successfully kept the course running smoothly by tutoring students to understand and work with camera (visual and sound) in research documentation, giving lecture on editing in Adobe Premier, and critiquing student work. ### Interaction Designer @ Rice 5 Ltd. Jan 2008 – Jan 2010 | Hong Kong • Responsible for ideation, concept design, visual/UI design, interaction design, and integration in Flash and HTML. • Organized and prioritized multiple projects in a fast-paced environment against tight deadlines to deliver best-in-class designs. • Collaborated with directors, project managers and developers to design and launch interactive online campaigns and websites for world-class brands. • Applied web development and marketing knowledge to the design process. • Happy clients include: Adidas, SONY, Samsung, DisneyABC ### Graphic Designer, Intern | User Experience Design Dept. @ Yahoo! Jan 2007 – Jan 2007 • Designed a new set of emoticon for Yahoo! Blog, and it is sill in use now. • Updated Yahoo! UX library and Yahoo! Mail page layout. • Weekly meetings with UX and engineering team, discussions on improving user experience. • Proposal for Yahoo! marketing team. ## Education ### Master of Fine Arts (Design) in Interaction Design California College of the Arts ### BA (Hons) Design in Design; Visual Communication The Hong Kong Polytechnic University ## Contact & Social - LinkedIn: https://linkedin.com/in/aprilhe - Website: http://aprilhe.com --- Source: https://flows.cv/aprilshuyahe JSON Resume: https://flows.cv/aprilshuyahe/resume.json Last updated: 2026-04-08