# Arash Shirinbab > Senior UX Designer @ Walmart GenAI monetization | Ex-Amazon | Ex-Wells Fargo | MBA in Design Strategy Location: San Francisco Bay Area, United States Profile: https://flows.cv/arashshirinbab I’m a seasoned Product Designer with over a decade of B2C/B2B experience, specializing in AI-driven design for the past five years. I've consistently driven significant revenue growth, including contributing to Amazon's AI financial assistant and credit card management, and leading Walmart's GenAI monetization project. My expertise spans across customer-centric, usable, and accessible experiences including mobile apps (iOS/Android), web applications, SaaS products, and enterprise solutions. I excel at guiding cross-functional teams—from business and product management to engineering—to prioritize, define roadmaps, and translate complex needs into elegant user experiences through data-driven design and comprehensive user research. I lead the full-stack design process, encompassing UX, UI, and content strategy. Highly proficient in industry-standard tools such as Figma, Sketch, Balsamiq, Adobe Creative Suite (Photoshop and Illustrator), I also proactively leverage emerging GenAI tools like Lovable, Curser, Figma Make, ChatGPT, and prompt engineering to foster innovation and enhance design workflows. Beyond my professional design career, I am also a dedicated artist with over 15 years of experience. My artistic practice explores historical lettering and calligraphy systems from the Near East, manifesting in various forms including calligraffiti, painting, ceramics, digital art, and installations. My work has been featured in over 80 exhibitions globally, and I actively curate exhibitions to promote cultural diversity, ethnic awareness, and social justice. Notably, I created and curated 'Calligraphies in Conversation,' an international exhibition that has received over 3,000 submissions. ## Work Experience ### Senior UX/Product Designer @ Walmart Jan 2025 – Present | San Bruno, California, United States Leading GenAI monetization omni-channel project. Spearheading end-to-end vision, presenting to senior leadership, and guiding cross-functional teams (business, PM, engineering) through roadmapping and full-stack design, encompassing UX, UI, User Research, and content strategy. ### Senior UX Designer | AI Assistant and Credit Card Servicing @ Amazon Jan 2023 – Jan 2024 | San Francisco Bay Area - Designed the UX for Amazon’s flagship credit cards, introducing a GenAI assistant across iOS, Android, and web platforms. Defined key features: card servicing (security, identity verification, passkey, biometric authentication), card management, account linking, onboarding, payments, transactions, statements, and autopay. Proven success with reduced attrition rate and increased card usage/adoption. - Established a UI library for consistent UX across Amazon cards globally. - Collaborated with the Alexa GenAI team to refine voice user interface (VUI) and conversational UX for account notifications and payment reminders. ### UX Manager | Consumer financing AI-driven optimization @ Amazon Jan 2022 – Jan 2023 - Led UX team in delivering end-to-end consumer financing experience, leveraging AI-driven optimization for the shopping funnel. Conducted 4 rounds of user research and 2 rounds of A/B testing across search, detail page, cart, checkout, post-shopping, and the B2B seller platform. Boosted installments-eligible product rendering, driving quarter a million in annualized Order Product Sales. - Developed a global framework and design system for consumer financing to ensure a unified and cohesive customer journey across all regions. - Collaborated with cross-functional teams and leadership to create roadmaps for the installments customer journey, covering all stages from Search and Detail Page to Cart, Checkout, Payments, Onboarding, and Post-Shopping experience. ### Senior UX Designer | Global AI Consumer Fintech @ Amazon Jan 2021 – Jan 2022 | San Francisco Bay Area Developed and executed a comprehensive UX design strategy for enterprise solutions, B2B platform, and internal dashboards, with a key focus on AI-driven initiatives (automation, financial planning/forecasting, fraud detection). This included persona development, journey mapping, wireframing, data visualization, prototyping, and usability testing, resulting in increased adoption rate, plans run time, and improved accuracy. ### Lead UX Product Designer @ Wells Fargo Jan 2020 – Jan 2021 | Oakland, California, United States - Defined customer journey and UX artifacts for account offers, shopping, comparison, recommendation, and onboarding for mobile (iOS and Android) and public site while considering all legal, compliance, and accessibility constraints - Redesigned CX and optimized the site for consumer deposit products, including Checking Accounts, from MVP wireframes to responsive prototyping and rapid testing - Led multiple rounds of rapid prototyping, usability testing, and A/B testing to define experiences for online and mobile banking, payments, financial education, and onboarding ### Lead Product Designer and Creative Director @ Shoclef Corporation Limited Jan 2019 – Jan 2020 | San Francisco Bay Area - Defined the design system, visual language, and UI/UX for ecommerce mobile (iOS and Android apps) covering the end to end shopping journey from user research to information architecture, wireframing, mockups, prototyping, and usability study - Led the creation of consistent, intuitive, and accessible UI/UX across all digital experiences for mobile app products and responsive web platforms - Optimized the company’s public site, designed the app landing pages and two internal enterprise platforms including a B2B solution for seller account management ### UX Design Lead and Creative Director @ SilkMinds Jan 2016 – Jan 2019 | San Francisco Bay Area - Led the design team through product UI/UX cycle for ecommerce mobile (iOS and Android) and responsive site, including product strategy, user research, information architecture (IA), concept development, wireframes, prototyping, and usability testing - Established a design system, UI library, and brand style guidelines to create cohesive experiences across content sites, presentations, print materials, and marketing efforts ### UX and VX Designer Lead @ PEAL Jan 2011 – Jan 2016 | Berkeley, California, United States - Worked with over a dozen clients to redesign and optimize UI/UX for iOS, Android, web apps, and web platforms based on usability testing, user research, and customer data - Developed user experience solutions using a broad array of customer-centered design tools, including user briefs and journeys, personas, information architecture and navigation schematics, wireframes, and prototypes for mobile (iOS and Android) and B2B platforms ## Education ### MBA in Design Strategy in Leadership, UX Research/Design California College of the Arts ### Master of Arts - MA in Product Design and UI/UX Research University of Tehran ### Bachelor of Arts in Industrial Design in Product Design & Development University of Tehran ## Contact & Social - LinkedIn: https://linkedin.com/in/arashshirinbab --- Source: https://flows.cv/arashshirinbab JSON Resume: https://flows.cv/arashshirinbab/resume.json Last updated: 2026-04-13