# Aravindan Doraisamy (Araa) > Principal Product Designer | Opendoor | Founding Team member of Revv (Acquired by LegalZoom) & Frilp (Acquired by Freshworks) Location: San Francisco Bay Area, United States Profile: https://flows.cv/aravindandoraisamyaraa I’m a people-oriented Product designer with 16+ years of digital design experience, 5+years of people leadership, half developer, and a part-time cook! Currently, Principal Product Designer at Opendoor, San Francisco, California. With a background in launching successful 0-1 startups and scaling SaaS products to millions of dollars in revenue, I bring my experience designing for both consumer and enterprise products with passion, creativity, and an understanding of business goals. I am passionate about work, continue to explore, develop, and enjoy the challenge of design and technological advancements, seek perfection, and expand my creative capacity in my very own style. Specialties: Creative Direction, Design Strategy, Product Management, Leadership, Strategy, User Research, User-Centered Process, Information Architecture, Wireframing / Prototyping, Usability Analysis, Web/ Mobile Design & Development ## Work Experience ### Principal Product Designer @ Opendoor Jan 2025 – Present | San Francisco, California, United States Crafting simple, human-centered solutions for complex real estate workflows. ### Mentor @ adplist.org Jan 2022 – Present | San Francisco Bay Area ### Principal Product Designer @ LegalZoom Jan 2022 – Jan 2025 | Mountain View, California, United States Optimizing the top-of-funnel and core business formation flows for SMBs, enhancing journeys from website to product. Achieved up to 5.40% higher LTV, 5% better conversion rates, and significant revenue growth through data-driven design and experiments Facilitated cross-country team integration post-acquisition and launched products like LZ eSignature, Forms Templates, Prenup, and Doc Assist AI, driving customer acquisition, engagement, and revenue growth. ### Head of Product Design | Founding Team Member (acquired by LegalZoom) @ Revv (Acquired by LegalZoom) Jan 2018 – Jan 2022 *Revv was acquired by LegalZoom in October, 2022 Lead Product design org across the PLG, eComm store and derived signups strategy scaling 0 - 10K+ customers in 3 years. Manage designers & cross-functional partners and built the product from the scratch.­ Drive user engagement, product demo, sales pitch, events, and conversions up by double-digit percentages. ### Head of Product Design, Freshchat.com @ Freshworks Inc. (formerly Freshdesk) Jan 2017 – Jan 2017 | Chennai Area, India Freshchat is a sales intelligence messaging software incorporating seamless data into customer engagement that any sales teams will love to have. As the Head of Design, I led a 4 member team comprising of Researchers, UX Designer, and a Visual Designer. I was part of the product lifecycle emerging from ideation to launch. I worked closely with the Product Owners, PMs and developers to make sure we deliver a great experience beyond the business horizon to embrace pressing challenges of fast-evolving sales trend. Contributions: * Analysis and prioritizing research touch points * Streamlined user task flow and Intuitive Interaction * User Interface Design Solutions * Been a full stack Designer with Front-end development * End-to-End product delivery on time https://www.freshchat.com ### Lead Product Designer - People Operations @ Freshworks Inc. (formerly Freshdesk) Jan 2015 – Jan 2017 | Chennai Area, India I was responsible for conducting the Employee research to understand the pulse of the company and design exceptional employee experiences to transform company culture at a larger scale. I worked closely with HR team, Product Managers and developers to build exciting tools which can be scaled in Freshdesk’s operation fundamentals and organizational culture across its global offices. Contributions: * Conducted Employee research and documented insights * Streamlined step-by-step onboarding process for a new employee * Incorporated UX and UI flows of the internal products like People, Lighthouse and KitKat * Front-end development including HTML & CSS * Customized Freshservice portal for the Employee helpdesk which is now used for Sales demos ### Founding Member of Frilp (acquired by Freshworks) @ Frilp (Turing Research Labs) Jan 2013 – Jan 2015 | Chennai Frilp (friends help) helps you find awesome recommendations on trusted businesses/shops/services, from your own friends and folks you trust! Being a founding team member of the product, I had the opportunity to build the Frilp from the scratch. The challenges were involved right from the beginning as we were trying to solve a zero to one problem. I had spent the time researching, experimenting, and testing the product designs. I was responsible for the complete design part of both web and mobile product. As part of the UX process, I did Heuristic Analysis, User data analysis, Persona building, Journey maps and User testing. Apart from the design, I was involved in the gamification planning, Marketing campaigns, Feature prioritizations and Financial accounting of the company. https://www.frilp.com ### Senior User Experience Designer (for Cognizant) @ Symantec Jan 2012 – Jan 2013 | Chennai, Tamil Nadu, India Cognizant is a major service provider to Symantec. Cognizant Design has been involved in designing multiple products of Symantec such as Norton Internet Security, Norton 360, Norton Anti-virus, Norton One, Norton Management, etc. Cognizant supports all platform designs for the Norton products. Major Project: Norton Labs Ditto: Norton Lab Ditto is the result of Norton’s interest in creating a web product of a secured cloud backup for our online social services. Norton Labs Ditto is the safe, easy way to back up and store all our Facebook, Twitter, and Gmail Stuff with automatic weekly backups and the highest level of secure storage. I worked on this web app from the scratch. I handled starting with the o Requirement gathering of the product from the client, o Competitive analysis o Interaction Design o User Experience o Wireframe creations o Complete visual design o Style guide o Icons and assets creation for development Designs were created to engage the user with the product. I was also part of more products like NOBU, Norton Zone, and Norton Chronos ### Senior User Experience Designer @ Cognizant Jan 2009 – Jan 2012 Team: Information, Media & Entertainment This is an interesting team where I had chances of working in multiple projects and also for different devices and mediums like print, web, android, iphone and ipad. I was responsible for creating simple and delightful user experiences utilizing principles of user-centered design. Major Projects: Cognizant Conference Call App: As part of IME mobility team, we came up with the Android app for Conference Call. Many senior level associates had difficultly in remembering and organizing multiple conference calls. This app helped them to manage calls easy and also attend directly from their mobile. I was involved in Usability & Visual Design for the android app screens LN iphone mobile app & DnBi Andorid app: I was involved in UX design & Visual Design for the LN iphone mobile app and DnBi Android app Arbitron: Designed and did front end development for the web application called ECATI Harris: Complete floor branding with posters and banners at Cognizant MEPZ office for the Harris project team ### UX/UI Designer @ Cognizant Jan 2008 – Jan 2009 | Chennai Team: Content & Design Services (CNDS) I have taken up responsibilities of creating concept and executing different collaterals that falls in line with the concepts. I’m solely responsible for the design execution and overseeing the work till the printing stage. Major Projects: OHAS Certification: Conceptualized and designed Communication Materials like Posters, e-mailers, Screensaver and blog pages E*Trade OPS: Conceptualized and designed Stand Posters and Web elements like widgets and buttons for the major client visit of the year ### Visual Designer @ Crystal Advertising Jan 2007 – Jan 2008 Brand development, Market research and advertising revenue. Developed brand strategy and statistics systems. ## Education ### Master of Science - MSc in Visual Communication Loyola College ### Certified Advanced User Experience Design and Research UX MINT Design Research Academy ### Bachelor of Science (BSc) in Design and Visual Communications, General CSI Bishop Appasamy College of Arts and Science ### Computer Science Vidya Vikasini Matric HR sec school, Coimbatore ## Contact & Social - LinkedIn: https://linkedin.com/in/aravindandoraisamy - Portfolio: https://www.araa.co --- Source: https://flows.cv/aravindandoraisamyaraa JSON Resume: https://flows.cv/aravindandoraisamyaraa/resume.json Last updated: 2026-04-13