Spearheaded the key economics and public finance vertical of PRS. Coordinated with cross functional team of engineers, research and marketing to build and launch digital products and in-person services to legislators in the public policy domain.
Product Management
Improved ease of access to web users by 55%; performed A/B testing to prioritize customer preferences across features; launch pending
Achieved 9x growth in customers – interacted with legislators and gathered requirements of policy analysis products; executed research product roadmaps, launched them in digital media and marketed them among legislators
10x growth in service requests handled, and 5x growth in geographies served in a diverse customer market – legislators from federal (central) and state levels, across 21 states, representing 1B+ people
Increased Twitter followers by 2x, and thereby tripled the impact of citizen awareness campaigns, by managing the go-to-market strategy; cross-functionally worked with marketing, UX and engineering
Created and marketed a portal to showcase performance of legislators of India’s largest state (220M citizens). 100K+ visitors achieved. Cross-functionally led backend,frontend design, social media strategy, and analytics
Data Science / Analytics
Mentored the organization on large scale data and analytics using statistical methods. Data driven products shot up 10x
Portfolio research: Grew into an industry expert in a 2-year period – analysis covered in front pages of top business newspapers. Led first of its kind research on finances of Indian state governments of 20+ states within hours of presenting their annual budgets; briefed legislators
Analyzed and quantified the effectiveness of key economic reforms of governments – how Indian governments pay 3x more interest rates, how tax reforms led to a slump (2%) in India’s economic growth
Created the largest database on finances of Indian government – scraped from 100+ sources