Leading platform design strategy across SonicWall’s cybersecurity products, with responsibility for experience coherence, design quality, and long-term scalability.

Driving platform-level design direction, including unified navigation, identity and tenancy models, shared services, and core admin experiences used by MSPs, partners, and enterprise customers. Partnering closely with product and engineering leadership to shape problem framing, align roadmaps, and ensure design decisions balance user needs with business outcomes.

Championing design system adoption, elevating design quality through reviews and mentorship, and establishing processes that improve design velocity, consistency, and cross-team decision-making.

• Spearheaded design initiatives, collaborating with cross-functional teams, including Chief

Product Officer, Product Managers, and Engineering Leads, to drive business growth

and improve user experience.

• Designed a comprehensive procurement solution enabling customers to automate

contract renewals resulting in a 20% increase in ARR within 6 months of release.

• Redesigned the application to align with new brand guidelines, created a new design

system, enhancing the overall user experience and visual identity, leading to a significant

improvement in Net Promoter Score (NPS) from -5 to +14.

• Developed and released multiple UX enhancements, streamlining user workflows and

improving overall experience, Online contract editor for real-time SaaS contract attribute

editing, Form builder tool for capturing structured information from service requestors,

Service request hub providing a single interface for employees to request services and

software

• Designed a campaign management application which enables user to better optimize campaigns to increase campaign conversion via data analysis and ML.

• Designed AI/ML based transaction reconciliation system, used to automatically enable creation of Sales accounts based on Unique transactional data. System is designed to interpret Data analyst decisions on transactions records and learn from that behavior to automatically tag transaction records.

• Designed Events management application to be used by multiple teams in apple to create, manage and host events. Includes Web portal and mobile apps for Event attendees and Hosts. Initial designed for one specific group of Apple, successfully has grown to be used by 40+ groups within Apple.

• Led design team for creating design system to used across all applications of Sales group of applications, to ensure design consistency, reduce development effort via building a associated component library for the design system. Interacted with developers and reviewed all components for adherence to Apple design/Accessibility standards

• Designed numerous Web, macOS & iOS based enterprise applications for Sales & Business Intelligence groups of Apple, enabling them overcome challenges in their daily activities. Such as Help desk request system, Contact center dashboard, Contact center data catalog, Survey management tool, Mailer design tool.

• Managing a team of 4 designers, responsible for delivery quality, time, schedule management and mentoring them.

• Design of App icons, logos for multiple applications and icons sets for applications.

• Successfully won a client project by unique thought process of including gamification concepts to Design a Go Green application for Apple to encourage employees to make small lifestyle changes to reduce Global carbon footprint.

• Developed a iPad banking application for our banking client, including innovative features such as automatic transaction tagging, Remote check deposit, Blocking lost cards and Walking directions to nearest ATM.

• Managed 20 member UX practice, responsible for delivery management, responding to RFPS, Presentation of our services to potential clients and customer acquisition.

• Led initiative to redesign companies intranet, to enhance productivity of the employees. Envisioned and developed an intuitive employee onboarding application, addressing immediate needs for new joinees.

• Lead team to design and develop gesture based car infotainment system for our premium automotive client. The infotainment system used leap cameras to enable drivers to interact with the system via gestures, without having to take their eyes off the road.

• Managed visual design for car console design for our client to be displayed in CES of 2013. This was futuristic design of car infotainment system using flash animation.

• Responsible for managing 15 member team of designers, UX researchers, IX designers.

Act as a liaison between clients and internal design team to facilitate requirements gathering, design deliverables, quality assurance and overall project management.

• Billings, resource scheduling and vendor management were also part of my portfolio.Providing strategic guidance and innovative ideas for key projects.